Unique X is excited to announce REEL Cinemas as the newest exhibitor that will be offering Book The Cinema to its customers across the UK. Book The Cinema is an online service that gives consumers the opportunity to book private cinema events, choosing from a huge selection of movies including the latest blockbusters and many of the greatest classics.
Perfect for a variety of events from birthday parties to corporate bookings, Book The Cinema also allows consumers to create a personalised message that will appear on the big screen before their movie starts. This message can include images and videos as well as a written message created by the consumer. Customers can also pre-order food and beverages for their private event on the platform.
Book The Cinema is designed and delivered by Unique X, a global cinema software and content solutions provider and utilises Unique X’s suite of cinema automation and content delivery solutions. Book The Cinema is a fully managed service and gives cinemas the opportunity to attract a range of audiences, leading to an increase in revenues for exhibitors. Book The Cinema is now available for all exhibitors in the UK & Ireland to sign up to.
Unique X’s CCO Phil Morris said, “We are incredibly proud to have REEL Cinemas join Book The Cinema. We are excited to help them deliver personalised and private experiences to all Book The Cinema customers, which will help increase revenue, bookings and marketing for the cinema. We welcome them on board and look forward to developing the Book The Cinema brand”.
Reel Cinemas Head of Operations Muhammad Faisal said, “REEL Cinemas are proud to partner with Book The Cinema in encouraging private cinema hire across our sites. Offering local communities somewhere to spend quality time with family and friends is at the heart of REEL Cinemas, and we believe our partnership with Book The Cinema offers our customers an exceptional way to enjoy the cinemagoing experience”.
About Unique X
Unique X is a brand for the future of digital cinema, providing revenue-generating products intelligent autonomous solutions and content services. Unique X operates in 90 countries globally and specializes in delivering innovative cinema software.
To date, more than 400 million GB of data have been transferred, and over 500 million advertising playlists have been delivered. Cinema solutions include RosettaBridge TMS (Theater Management System), RosettaNet Circuit Management System, Movie Transit (Digital Cinema Package Content Delivery Network), Basekey (KDM management), RosettaLive (Event Streaming), our suite of sophisticated pre-show products of Advertising Accord, AdTransit and SmartTrailering, and our B2C private cinema hire platform Book The Cinema.
About Reel Cinemas
REEL Cinemas began in 2001 when property businessman Kailash Chander (K.C.) Suri took over the Loughborough Curzon, a run-down 6-screen venue, earmarked for a development project that would turn it into flats. But as he got to know the business, the staff and its customers, K.C. Suri started to fall in love with cinema.
REEL Cinemas is now the UK’s leading independent cinema chain with fifteen sites across England and Wales, ranging from classic 1930s art deco buildings to purpose built miniplexes. They bring cinema to the doorstep of many towns and underserved communities, normally seen as too small by other larger cinema chains.
The ongoing development of the REEL chain will see five new purpose-built venues opening from summer 2023 onwards. Each will include premium cinema-going brand the Reel Lounge and cements REEL Cinemas’ ambition to bring the luxury cinema experience to audiences in small towns, without the high admission price that usually accompanies it.