MOVIO Data Says Audience for 2019 OSCAR® “Best Picture” Nominated Films Is Youngest and Most Racially Diverse in Recent Years
Movio, the global leader in cinema marketing data analytics with a global database of over 100 million moviegoers, 750 million behavioral and transactional records and more than 5,000 movie titles, today released its research analysis of the 2019 Academy Award® “Best Picture” nominated film audiences entitled An Evolution of the Oscar® Audience.
In light of efforts by The Academy of Motion Picture Arts and Sciences to increase diversity among its members and the films it honors, Movio was interested in how that increased diversity was reflected in the audiences for the Best Picture nominees. In order to analyze this, Movio aggregated together the audiences for all films nominated for “Best Picture” Oscars® for the past several years to see how the audience demographics for nominated titles have changed over time. The data results indicate that the audience attending films nominated for Best Picture in 2019 represent the youngest and most racially diverse Best Picture audience over the past several years.
2019 Best Picture nominated films are: Black Panther, BlacKkKlansman, Bohemian Rhapsody, The Favourite, Green Book, Roma, A Star is Born, and Vice. Highlights include:
- The audience attending films nominated for Best Picture 2019 represents the youngest and most racially diverse Best Picture audience over the past several years.
- Caucasian moviegoers have gone from 72% of the audience for the 2016 nominees to 64% for the 2019 nominees.
- African American attendance has risen by 75% to 14% of total audience in 2019, from 8% in 2016
- In 2016, 49% of the audience that attended the nominated films was 50 or older. Over the past three years that percentage has declined to 35% for the 2019 nominees.
- Prior to 2019, child tickets accounted for between 1 – 2% of tickets sold among all tickets for Oscar ® nominated titles. This year child tickets are roughly 5% of tickets sold.
To see the entire report, visit Movio HERE.
Movio is the global leader in marketing data analytics and campaign management solutions, revolutionizing the way the film industry interacts with moviegoers. With a global database of over 100 million moviegoers, 750 million behavioral and transactional records and more than 5,000 movie titles, Movio supports the world’s most comprehensive source of moviegoer data. The company’s investment in data science and machine learning has produced market-leading technologies that redefine the possibilities of movie marketing. Movio empowers marketers to connect moviegoers with their ideal movie via online and offline channels, and link campaign data with actual ticket purchases to close the loop and measure campaign effectiveness. Movio is a company of Vista Group International Ltd (NZX & ASX: VGL).
About Vista Group International:
Vista Group International (Vista Group) is a public company, listed on both the New Zealand and Australian stock exchanges (NZX & ASX: VGL). The Group provides software and additional technology solutions across the global film industry. Cinema management software is provided by Vista Cinema, the core business of the Group. Movio (authority in moviegoer data analytics), Veezi (cloud-based SaaS software for the Independent Cinema Market), movieXchange (connecting the movie industry to simplify the promotion and sale of movie tickets), Maccs (film distribution software), Numero (box office reporting software for film distributors and cinemas), Cinema Intelligence (business intelligence solutions), Powster (creative studio and marketing platform for movie studios) and Flicks (moviegoer ‘go to’ portal for movie information) provide an innovative range of complementary products across additional film industry sectors, from production and distribution, to cinema exhibition through to the moviegoer experience. Vista Group has offices located in New Zealand (Auckland HQ), Sydney, Los Angeles, London, Shanghai, Beijing, Mexico City, South Africa, the Netherlands and Romania.
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