Lumma is proud to announce a strategic partnership with Harkins Theatres to introduce six 4D E-Motion auditoriums across the United States. This groundbreaking experience is set to debut this August at Harkins Norterra in North Phoenix.

The six-location agreement includes three installations in Arizona, with three additional locations to be announced, bringing the first and only 4D moviegoing experience to the state.

The 4D E-Motion Premium Format is currently performing exceptionally well worldwide and is the top-grossing premium offering. This unique cinematic experience allows moviegoers to feel wind, water, vibrations, scents and air shots among other effects, all perfectly synchronized with the on-screen action.

Audiences worldwide have embraced 4D E-Motion with remarkable enthusiasm, with many fans eagerly awaiting major releases in the format. Titles include “Insidious 6,” “Harry Potter and the Sorcerer’s Stone,” “Resident Evil,” “The Hunger Games: Sunrise on the Reaping,” “Jumanji 3,” “Avengers: Doomsday,” and other highly anticipated releases.

“At Harkins Theatres, we pride ourselves on delivering the most innovative technologies and exceptional guest service in the industry. Our partnership with Lumma 4D E-Motion brings an additional premium experience to our theatres and, more importantly, to our guests. This format, made possible through our partnership with Lumma, has been widely recognized by audiences worldwide as an immersive way to enhance the moviegoing experience. In the coming years, we look forward to continuing to build and expand our partnership with Lumma,” said Mike Bowers, President and CEO at Harkins Theatres.

“Lumma is thrilled to be working with Mike Bowers and the entire Harkins team in opening their first location with us, Harkins Norterra in Phoenix, AZ, with five more locations to follow. Harkins is well recognized for its forward-looking approach to serving its customers. Their theatres are highly regarded and admired by both film studios and audiences. Bringing our 4D E-Motion to their locations is a tremendous boost to our company as we continue to expand our presence in the U.S. and worldwide. We’re committed to delivering a best-in-class experience for our customers and their audiences. Thank you, Harkins team, for believing in us,” said Rolando Rodriguez, Partner and Board Member of Lumma.

Lumma, a leading entertainment company with 19 years of experience, has been at the forefront of delivering cutting-edge immersive experiences. Its award-winning 4D E-Motion technology has expanded across 18 countries and multiple global markets.

Lumma has manufacturing facilities in Argentina and Uruguay, while its main offices in Los Angeles work closely with Hollywood studios to synchronize the movies, enhancing the cinematic experience.

4D E-Motion has set up a new standard in the quality of the experience, getting together a team of filmmakers and engineers to shape the most immersive experience for the moviegoers.

Lumma’s global footprint with immersive formats continues to grow across the US, Europe, Latin America, the Middle East, Southeast Asia and North Africa. Lumma has partnered with leading exhibitors such as Cinépolis, Epic Theatres, Regal, B&B Theatres, Cinemark, Multicines, Caribbean Cinemas, Ocine, Megarama and other key exhibitors, delivering robust and solid technology with worry free maintenance, which is highly praised by the exhibitors. Lumma offers turnkey project installations: study of feasibility, theater adaptation, development, production, installation, and technical support worldwide.

Celebrating over 90 years of Ultimate Entertainment Experiences, Harkins is the top performing movie exhibitor in the U.S. and the largest independently owned theatre company in the country. Harkins is renowned for its commitment and passion for providing the Ultimate Moviegoing  experience and continues to set the standard for innovation and guest satisfaction. Harkins is known for its dedication to superior guest experience and as an innovator in the motion picture exhibition industry with amenities and concepts such as CinéGrill, Cinéxl, state-of-the-art laser projection and precision sound, curved wall-to-wall screens, Cinébar in-lobby bars, Ultimate Lounger  reclining seats, Ultimate Plush Rocker loveseats, refillable Loyalty Cups  and an expanded selection of gourmet concessions.