Lionsgate announced that U.S. moviegoers can now purchase tickets to its highly anticipated release “Ballerina,” set in the explosive universe of “John Wick” and hitting theaters June 6, directly through TikTok Shop in the U.S. This collaboration marks the first time a physical movie ticket can be purchased on TikTok Shop in the U.S. The announcement was made during the world premiere event in London, which is being live streamed on TikTok, marking a powerful convergence of film, commerce, and social media.
Through this launch , TikTok users can purchase tickets to “Ballerina” directly within the app while tuning in to the livestream of the film’s star-studded red carpet premiere. The exclusive “Ballerina” package includes limited-edition merchandise—a collectible Continental Hotel coin, an exclusive Fandango limited-edition poster, and a physical commemorative ticket with Fandango movie code redeemable for a ticket to see the movie —delivered to fans that purchase the packaged set on TikTok Shop, merging digital engagement with tangible memorabilia in a way that caters to today’s digitally-native audience.
During the premiere’s live stream event on TikTok, U.S. viewers can tap to shop via @Lionsgate on TikTok to order their tickets in real time, redefining the way audiences engage with movie launches on the platform.
“We’re always looking for new ways to engage with moviegoers, and today’s audiences are on TikTok,” said Dani Otero, EVP of Paid Media, Lionsgate Motion Picture Group. “This integration allows us to meet fans where they are and bring them closer to the movies they love in ways they’ve never experienced before.”
Briana McElroy, SVP of Digital Marketing, Lionsgate Motion Picture Group added: “TikTok has become an essential part of the entertainment discovery journey. With our live shopping event on TikTok Shop, we’re making it easier and more fun for fans to go from scrolling to showing up. Whether it’s a ticket, a collectible, or exclusive merch, our goal is always to deliver something that feels truly special.”
“TikTok is home to a dynamic community of moviegoers and film enthusiasts who discover and engage with new titles and cultural moments,” said Reia Davidson, Vertical Director of Media & Entertainment, Global Business Solutions at TikTok. “Lionsgate’s launch on TikTok Shop enables fans to experience the premiere of ‘Ballerina’ in an interactive, shoppable moment, exclusively on TikTok, bringing in-app buzz to theaters.”
Taking place during the events of “John Wick: Chapter 3 – Parabellum,” “Ballerina” follows Eve Macarro (Ana de Armas) who is beginning her training in the assassin traditions of the Ruska Roma.
Directed by Len Wiseman and written by Shay Hatten, based on characters by Derek Kolstad, the film is produced by Basil Iwanyk, Erica Lee, and Chad Stahelski and stars Ana de Armas, Anjelica Huston, Gabriel Byrne, Lance Reddick, Catalina Sandino Moreno, Norman Reedus, with Ian McShane, and Keanu Reeves.
Lionsgate presents, a Thunder Road Films / 87eleven production.
About Lionsgate
Lionsgate (NYSE: LION) is one of the world’s leading standalone, pure play, publicly traded content companies. It brings together diversified motion picture and television production and distribution businesses, a world-class portfolio of valuable brands and franchises, a talent management and production powerhouse and a more than 20,000-title film and television library, all driven by the studio’s bold and entrepreneurial culture.