Continuing exclusive technology partnership for new locations
Kortrijk (December 8, 2020) – AMC Saudi Arabia expands its 4K presence in the KSA with four new locations powered by laser projection from Cinionic, the Barco, CGS, and ALPD cinema joint venture. Since entering the KSA two years ago, the circuit operated by AMC has grown to 40 screens, with more on the way later this year. From the start, AMC KSA has trusted Cinionic’s leading portfolio of 4K laser cinema solutions to power its theaters throughout Saudi Arabia.
The recent AMC KSA locations, including Hafr Al Batin 8, Riyadh Gallery 9, Al Khair 9, and the newly opened Azizia Plaza 3 in Riyadh, more than double the circuit’s footprint in the region. To fuel its growth, AMC selected the exceptional visual presentation provided by 4K Laser projection from Cinionic, including the award-winning Barco Series 4.
As the laser cinema leader, Cinionic’s laser solutions feature proven and patented technology, providing superb film presentations consistently over time and brighter, high-quality images. AMC Saudi Arabia has made it a priority to offer enhanced amenities in all categories. Through the partnership with Cinionic, AMC ensures guests will enjoy an elevated visual experience for years to come.
“Audiences in Saudi Arabia are tech-savvy and seek out leading cinema experiences,” said Wim Buyens, CEO, Cinionic. “AMC Saudi Arabia has delivered enhanced presentation powered by Cinionic’s laser portfolio since breaking ground in the region. As cinema expands and returns around the world, we remain ready to amaze audiences on every screen.”
Movie theaters are an attractive entertainment choice for Saudi Arabia’s young population and families, where discerning moviegoers show a clear preference for premium sight and sound. Today, as before, the emphasis is on offering differentiated experiences that get people out of their homes and back to the movies.
Over 200 global exhibitors today turn to Cinionic’s leading portfolio of laser technology for ways to deliver unparalleled cinematic experiences for their guests, with more than 20,000 laser units currently in the field. In 2019, Cinionic introduced Barco Series 4 as part of its leading portfolio of laser projectors. The stand-out Series 4 laser projection platform powers the next generation with 4K laser and delivers a new visual standard in cinema.
Founded in 2018 as a cinema joint venture between Barco, CGS, and ALPD, Cinionic unites global leaders committed to creating a new visual standard and moving the cinema industry forward. Cinionic’s future-ready enhanced services and technology solutions provide compelling cinema experiences. The company’s world-class technology portfolio includes award-winning laser projectors, HDR, integrated media servers, and premium cinema experiences, among other innovations.
With more than 90,000 projectors installed globally, Cinionic is trusted by more than 200 exhibitors to help capture audiences at multiple touchpoints in their cinema journey and keep them coming back for more. Today, more than half of the world’s movie theaters are illuminated by Cinionic.
About Saudi Cinema Company
Saudi Cinema Company (SCC) is a joint venture between AMC Entertainment Holdings, the world’s largest movie exhibition company, and Saudi Entertainment Ventures (SEVEN), the leading national investor, developer, and operator of Saudi Arabia’s diverse entertainment eco-system. In this partnership, SEVEN and AMC aim to open 50 cinemas, offering 500 screens across the Kingdom. SCC is the culmination of this partnership and will bring together AMC’s innovation in the exhibition industry, including its emphasis on premium large format experiences and SEVEN’s goal of transforming Saudi Arabia into a global hub for entertainment, culture, and tourism. AMC operates among the most productive cinemas in the United States and has the first or second market share in 9 of the 15 countries it operates in, including North America, Europe, and the Middle East. SEVEN was established by the Public Investment Fund (PIF) to serve as the investment and development arm for the entertainment sector – a key pillar of the ambitious social and economic plans undertaken in the Kingdom supporting Vision 2030. SCC will build on the success of the partnership and continue to provide world-class cinema-going experiences in Saudi Arabia.