Marcus Theatres, a division of The Marcus Corporation (NYSE:MCS), announced today that industry veteran Ken Thewes has been appointed senior vice president of marketing. Most recently, Thewes was the chief marketing officer for Regal Cinemas. His experience and relationships with film studios and theatrical exhibition will help advance Marcus Theatres’ mission of “bringing people together to share magical entertainment experiences” while maximizing attendance and revenue for the company’s 79 locations across 17 states.
“Whether avid moviegoers or entirely new audiences, people are flocking to theatres for unique entertainment experiences,” said Mark Gramz, president of Marcus Theatres. “Ken has a long history in reaching audiences not only in movie exhibition, but across hospitality and entertainment. He will play a critical role as we work to create lifelong memories for our loyalty members and anyone else looking to enjoy fresh entertainment options that enhance going to the movies.”
Before working at Regal, Thewes was the vice president of marketing for Spartan Stores and Chili’s. He is a military veteran, having served in the Air Force after graduation from the United States Air Force Academy. Thewes is also a graduate of the University of Dayton.
His diverse background makes him uniquely qualified to create new cinematic experiences while maintaining the traditions that moviegoers have come to enjoy year after year.
Thewes will report directly to Gramz and be based in Milwaukee with his wife, Patty. He has previously served on the board of directors for Fathom Events; Variety, the Children’s Charity of East Tennessee; Zoo Knoxville; and The Grand Rapids Symphony. He has won multiple Addy awards from the American Advertising Federation and received a “Boldness in Marketing” Valiente Award in 2019 for the Courage to Innovate.
About Marcus Theatres
Marcus Theatres, a division of The Marcus Corporation, is the fourth largest theatre circuit in the United States and currently owns or operates 993 screens at 79 locations in 17 states under the Marcus Theatres, Movie Tavern by Marcus and BistroPlex® brands. For more information, please visit www.marcustheatres.com and follow the company on Facebook and Twitter (@Marcus_Theatres).
About The Marcus Corporation
Headquartered in Milwaukee, The Marcus Corporation is a leader in the lodging and entertainment industries, with significant company-owned real estate assets. The Marcus Corporation’s theatre division, Marcus Theatres, is the fourth largest theatre circuit in the U.S. and currently owns or operates 1,027 screens at 82 locations in 17 states under the Marcus Theatres, Movie Tavern by Marcus and BistroPlex brands. The company’s lodging division, Marcus Hotels & Resorts, owns and/or manages 16 hotels, resorts and other properties in eight states. For more information, please visit the company’s website at https://www.marcuscorp.com.