Ice Theaters and Vox Cinemas Open a Second Immersive Cinema Experience in the Kingdom of Saudi Arabia

Ice Theaters and Vox Cinemas have opened a second immersive cinema experience in the Kingdom of Saudi Arabia

After Riyadh’s Successful Launch, Moviegoers in Jeddah Will Now Get to Enjoy The Ultimate Sensorial Experience With Ice Theaters

La Rochelle, France & Dubai, UAE ( December 9, 2020 ) -

Leading French company ICE Theaters, a CGR Cinemas company, and VOX Cinemas, recently announced the opening of the brand-new premium screen concept, ICE Theaters (ICE: Immersive Cinema Experience) in the state-of-the-art new multiplex located in Town Square Jeddah. This opening comes after the successful launch earlier this year of the first ICE Theaters in VOX Cinemas Riyadh Park.

With an extensive film line-up, the ICE Theaters combines premium design, excellence in sound and image technologies, and the truly revolutionary ICE Immersive visual experience. It meets growing demand from customers for captivating and engaging cinema experiences. 2019 saw 27 global Hollywood blockbusters featured as part of ICE Immersive’s offering and 21 titles to date for 2020 amid the pandemic. VOX Cinemas will operate its second premium screen with ICE Theaters in its world-class multiplex at Town Square in Jeddah.

According to Cameron Mitchell, Chief Executive Officer at Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment, “Majid Al Futtaim remains at the forefront of innovation regionally as we continuously embrace new technologies to allow VOX Cinemas to deliver an exceptional customer experience. We are very impressed by the ICE Immersive technology installed at VOX Riyadh Park, and as a result, introduced the concept to our newest cinema at Town Square in Jeddah, to provide yet another sensorial experience to enhance the cinema experience.”

Jocelyn Bouyssy, Managing Director of CGR Cinemas, added: “In such challenging times, we welcome exhibitors like VOX Cinemas who continue to offer first class technology to moviegoers. The ICE Immersive premium format exceeds any movie-going experience in cinemas, and numbers are proving it. If sound can come from anywhere in the auditorium, light shall too, – wowing the moviegoers and immersing them in the content and storytelling without disrupting the original director’s work.”

With a record number of blockbusters released in ICE Immersive technology last year, including, Paramount’s “Terminator Dark Fate”, “Gemini Man”, Universal’s “How to Train Your Dragon: The Hidden World” and “Fast & Furious Presents: Hobbs & Shaw”, 20th Century Fox’s “Alita Battle Angle”, “Le Mans 66” and “Dark Phoenix”, Sony’s “Men In Black International” and “Spider-Man Far From Home”, Warner’s “Shazam” & “Annabelle 3”, Disney’s “Maleficient 2” and many more. 2020 already delivered 21 titles amid the pandemic with Sony’s “Bad Boys for Life”, Paramount’s “Sonic The Hedgehog”, Warner’s “Tenet” and “Birds of Prey”, STX’s “Greenland”, Universal’s “The Invisible Man”, “Trolls World Tour” and “Freaky” To Name A Few. 2021 will be epic.

About Ice Theaters
Ice Theaters, a CGR Cinemas company, has developed a first-class unique experience to immerse the moviegoers with visual Immersive format exclusively designed to enhance the movie-theater experience. ICE Theaters auditorium combines state-of-the-art design, excellence in immersive sound and in 4K RGB Laser projection technologies, plus the truly revolutionary ICE Immersive technology with LED panels on the side walls.

For the past 3 years, ICE Theaters has worked closely with all the Major Studios and many independent
distributors to develop a robust and intensive post-production service releasing over 60 blockbusters worldwide.
With the R&D and Technology team, they have set up one of the most simple and secure process to create and
deliver a premium format movie release.

ICE Theaters provides its Cinema Owner’s clients a global services solution that has made its success in France by bringing in each required domain a dedicated team of Cinema Industry experts:

  • Construction & Design Team: over 30 years of experience at the exhibitor service
  • Software & Engineering Team: 12 years experience & leader in the French PoS market and dedicated centralized TMS
  • IT ops & Content Delivery Team: provider of centralized and remote services operated daily over 75 cinemas since 2007
  • ICE Immersive Content Team: in a brand new secured post-production facility validated by all Major Studios, 20 years’ experience on a day to day basis in the whole digital support required in Digital theatrical exhibition- Digital Signage, Digital Cinema, Electronic Delivery, Live Events – and now ICE Immersive format encoding with quality control screenings
  • Club ICE Services: dedicated marketing team in charge of brand marketing, designing and providing all communication support onsite and online (digital signage, posters, trailers, etc.) for each movie released in ICE Immersive and brand promotion
  • More information on

    About CGR Cinemas Group
    CGR Cinemas Group with more than 30 years’ experience in theatrical exhibition currently operating over 700 screens among 73 cinemas is the second largest French exhibitor across the country and has extended its activities to Hotels & Restaurant Markets.

    CGR Cinemas has also launched a European and French movies distributor, Apollo Films dedicated to the French market theatrical titles. Pioneer in technology, CGR was the 1st cinema chain in Europe to become 100 per cent digitally-equipped. Today, CGR is the leading cinema circuit in Europe for premium experience theaters with 38 operative VIP auditoriums. CGR Cinemas Group welcomes over 27 million moviegoers a year with more than 2,000 employees.

    About the Hotels market, its subsidiary CLR Hôtels has acquired 17 hotels and developed in France its activities with strong partnership with AccorHotels, Louvre Hotels and Best Western, with such brand as M Gallery, Ibis, best Western, Kyriad. CLR Hotels also owns 5 restaurants including the Gaya by famous gastronomic Chef Pierre Gagnaire, 2 luxury spas included Nuxe Spa, and a premium thalassotherapy complex at Châtelaillon-Plage. More information on

    About Majid Al Futtaim
    Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

    A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 16 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.

    Majid Al Futtaim owns and operates 27 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in a number of markets across the Middle East, Africa and Asia, operating a portfolio of more than 300 outlets and an online store. Majid Al Futtaim operates more than 500 VOX Cinemas screens and 34 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, iFly Dubai, Dreamscape and Ski Egypt, among others. The Company is parent to the consumer finance company ‘Najm’, and a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, Maisons du Monde and LEGO. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.