CineStar selects Barco Series 4 from Cinionic for new Sarajevo multiplex
CineStar Bosnia and Herzegovina has chosen 4K laser projection by Cinionic for its new destination cinema, CineStar 4DX Sarajevo – Bingo City Center. As part of the deal, Cinionic, the Barco, CGS, and ALPD cinema joint venture, brings its award-winning Barco Series 4 laser projection to the theater’s 10 auditoriums.
The CineStar Group, which was named UNIC’s International Exhibitor of the Year in 2019, is one of the fastest growing theater circuits in Europe. Sarajevo is CineStar Bosnia and Herzegovina’s 6th location and the largest multiplex theater in the country.
As the cinema projection leader, Cinionic was the “clear choice” according to Jadranka Islamovic, Member of the Board and CEO of CineStar Cinema. “Our goal is to provide the most immersive and enjoyable cinema experience for our customers, and Cinionic continues to deliver the support and technology we need,” Islamovic continued. “We’re excited to offer our guests at CineStar Sarajevo theater the exceptional film presentation that 4K Barco laser projection from Cinionic provides.”
Providing moviegoers a superior cinema experience is the top priority at the new multiplex. Cinionic has supported CineStar and been the exclusive technology provider for all of the circuit’s theaters in the region for over ten years. The addition of Cinionic projectors in theaters is one in a series of steps CineStar has made in an attempt to engage and reignite the rich film history and influence in Sarajevo.
“CineStar’s focus on technology and innovation ensures audiences in Bosnia and Herzegovina have access to state-of-the-art cinema for years to come,” said Wim Buyens, CEO, Cinionic. “At Cinionic, we continue to invest in the leading laser solutions that elevate the moviegoing experience. We are proud to stand alongside long-term partners like CineStar as we work to power the next-generation of cinema.”
The CineStar announcement marks the most recent step in the expansion of Cinionic’s laser projection footprint. In 2019, Cinionic reached a new milestone in projection technology with the release of their family of Barco Series 4 laser projection solutions. Then in 2020, Cinionic expanded the line with the release of an extended range of models, including the SP2K for smaller screens. The Series 4 has been well-received by the industry for vivid colors, high uniformity, and the patented Barco AIM (Active Image Management), giving viewers the clearest and best image possible while offering cinema operators the best value.
Founded in 2018 as a cinema joint venture between Barco, CGS, and ALPD, Cinionic unites global leaders committed to creating a new visual standard and moving the cinema industry forward. Cinionic’s future-ready enhanced services and technology solutions provide compelling cinema experiences. The company’s world-class technology portfolio includes award-winning laser projectors, HDR, integrated media servers, and premium cinema experiences, among other innovations.
With more than 90,000 projectors installed globally, Cinionic is trusted by more than 200 exhibitors to help capture audiences at multiple touchpoints in their cinema journey and keep them coming back for more. Today, more than half of the world’s movie theaters are illuminated by Cinionic.
Since its inception in 2003, CineStar has thus far opened 25 multiplex sites, with a total of 158 digital screens and seating capacity over 24,500 seats, which makes it the largest and most successful theatrical exhibition chain in Bosnia and Herzegovina and the Region of former Yugoslavia.
The largest and more modern cinema in Bosnia and Herzegovina, multiplex in Sarajevo was the last to join CineStar family in year 2020 with 10 modernly equipped cinema screens and 1,414 seats.
As a company which keeps raising the bar and creating continuous growth, CineStar was declared the best theatrical exhibitor in Europe in 2019 by International Union of Cinemas (UNIC), the organization which represents the interests of cinema trade associations and cinema operators covering 37 countries in Europe and in neighboring regions. The “International Exhibitor of the Year“ award was presented to CineStar at CineEurope Convention in Barcelona in June 2019. Particular emphasis was put on CineStar providing to their audiences the best cinema experience and paying special attention to putting innovation first, which made it into one of the leading and fastest-growing exhibitors in the region as well as Europe.
More information is available on the CineStar website www.cinestarcinemas.ba.