Cinergy Entertainment Group, the company behind some of the most acclaimed entertainment centers in the country and crowned Top Family Entertainment Center of the World, today announced the promotion of Traci Hanlon to Chief Marketing Officer (CMO). The appointment reflects Cinergy’s continued investment in leadership excellence as it expands its footprint and deepens its connection with guests nationwide.

Hanlon, who previously served as Vice President of Marketing and Sales, has been with Cinergy for nearly a decade and brings close to 20 years of experience in the theatre exhibition and entertainment industry. In her new role, she will lead all marketing, sales, and guest engagement strategies across Cinergy’s growing portfolio of luxury cinema and entertainment centers, guiding the company’s evolving brand presence and innovation in customer experience.

“As a fellow woman in leadership at Cinergy, I’ve seen firsthand how Traci’s vision and mentorship continue to elevate our entire team, while also driving our marketing vision forward,” said Jamie Benson, EVP and Co-Founder of Cinergy Entertainment Group. “She’s built one of the strongest loyalty programs in our industry and helped redefine how guests interact with our brand across multiple platforms. Her strategic mindset and passion for guest experience make her the perfect leader to take Cinergy’s marketing and brand engagement into the next decade.”

Throughout her tenure at Cinergy, Hanlon has overseen all marketing efforts – including integrated marketing communications, branding, and strategic campaign development, and she leads the conceptualization and execution of promotional initiatives. Joining Cinergy in 2016 after serving as Marketing Director at Starplex Cinemas, where she first collaborated with co-founders Jeff and Jamie Benson, Hanlon has continued to elevate the company’s marketing vision through loyalty and membership innovations. Among her many achievements, she implemented Cinergy’s loyalty platform – now nearing 300,000 members – and launched a first-of-its-kind monthly membership program combining movie subscriptions with free weekly games and attractions.

“Cinergy’s mission has always been about creating spaces where people connect, celebrate, and make lasting memories,” said Hanlon. “I’m incredibly proud of the team we’ve built and the community we’ve grown. As we continue to expand, my focus will be on deepening those relationships and bringing even more innovation and heart to the Cinergy guest experience.”

Hanlon is an active mentor and serves on two committees for Women in Exhibition, a nonprofit supporting women in the entertainment industry. She holds a Bachelor’s Degree in Marketing and Business Communications from the University of North Texas and is currently pursuing her MBA to further her leadership expertise.

About Cinergy Entertainment Group, Inc.
Cinergy Entertainment Group, Inc., crowned Top Family Entertainment Center of the World*, is a one-stop entertainment experience providing movies, games, attractions, food and beverages for guests of all ages.

All Cinergy centers feature luxury recline-and-dine cinemas with alcoholic beverages, and most include a menu of craveable American favorites. In addition to upscale cinema amenities, many Cinergy locations feature a unique selection of interactive games and a variety of other amenities, including bowling, axe throwing, laser tag, escape rooms, Virtual Reality, and elevated ropes course with zip lines.

In 2024, Cinergy won the Loyalty360 Best In Class Customer Service award, in addition to the Loyalty360 bronze award for Customer Experience Strategy, and also received Honorable Mention in Technology.

Cinergy is guided by its core values – MAGICAL: Motivated, Accountable, Guest First, Informed, Committed, A Leader – which shape the company’s dedication to creating extraordinary experiences for every guest.

Headquartered in Dallas, Texas, Cinergy operates nine luxury cinema and entertainment centers in Illinois, North Carolina, Oklahoma and Texas with 82 screens. For more information and to buy tickets, visit Cinergy at www.cinergy.com