Cinergy Entertainment Group announced today that its Speedway Extreme Karting attraction at Cinergy Midland Tall City will open to the public on Tuesday, May 12, bringing a multi-level, high-speed indoor racing experience to West-Central Texas for the first time. Originally introduced as part of the company’s flagship 100,000-square-foot venue, the Speedway is the final piece of a fully built-out entertainment destination designed to deliver more than just a night out.

The three-level indoor track features high-performance electric karts, elevation changes, and a spectator-friendly layout with clear sightlines from multiple vantage points. It’s fast, it’s competitive, and it’s designed to feel closer to a real racing experience than anything typically found inside an entertainment center.

“This is the moment where everything comes together,” said Jeff Benson, Co-Founder and CEO of Cinergy Entertainment Group. “We always said Midland Tall City was built to be a complete experience. The Speedway adds that missing gear…it brings speed, energy, and a whole new reason to come back.”

Unlike traditional karting, Cinergy’s Speedway feels like an event – it leans into both the driver and the audience experience. Guests can race across multiple levels while the action stays fully visible, creating an experience that’s just as fun to watch as it is to drive.

Traci Hanlon, Chief Marketing Officer at Cinergy, added, “We wanted something that didn’t just sit alongside everything else…we wanted something that could hold its own. The Speedway does that. It’s bold, it’s loud, and it gives guests a completely different way to experience Cinergy.”

Since opening, Cinergy Midland Tall City has already established itself as a regional destination, combining luxury dine-in theaters, bowling, arcade games, escape rooms, and a massive sports bar under one roof. With the addition of Speedway Extreme Karting, the venue now delivers on its full promise – a place where guests can build an entire day (or night) around the experience.

Cinergy Speedway Extreme Karting officially opens to the public on Tuesday, May 12 at Cinergy Midland Tall City, located at 4915 Loop 250 Frontage Road in Midland, Texas.

Media is invited to experience the Speedway – with opportunities for on-track footage, interviews, and live segments available upon request.

For more information, visit www.cinergy.com.

About Cinergy
Cinergy Entertainment Group, Inc., crowned Top Family Entertainment Center of the World*, is a one-stop entertainment experience providing movies, games, attractions, food and beverages for guests of all ages.

All Cinergy centers feature luxury recline-and-dine cinemas with alcoholic beverages, and most include a menu of chef-inspired American favorites. In addition to upscale cinema amenities, many Cinergy locations feature a unique selection of interactive games and a variety of other amenities, including bowling, axe throwing, laser tag, escape rooms, immersive virtual reality experiences, gel blaster arenas, social darts, multi-sensory 7D thrill rides, interactive attractions like human crane games, and elevated ropes courses with zip lines.

In 2025, Cinergy Midland Tall City earned a Boxoffice Blue Ribbon, recognizing excellence in the moviegoing experience across The Americas and Caribbean. In 2024, Cinergy won the Loyalty360 Best In Class Customer Service award, in addition to the Loyalty360 bronze award for Customer Experience Strategy. Cinergy also received Honorable Mention in Technology.

Cinergy is guided by its core values – MAGICAL: Motivated, Accountable, Guest First, Informed, Committed, A Leader – which shape the company’s dedication to creating extraordinary experiences for every guest.

Headquartered in Dallas, Texas, Cinergy operates 11 luxury cinema and entertainment centers in Illinois, North Carolina, Oklahoma and Texas with 82 screens.