Christie Reaffirms Support for Cinema Industry, Showcases New Technology and Services at BIRTV 2020 Online Trade Show

(August 17, 2020) – Christie, a leader in creating and delivering the world’s best visual and audio experiences, will be participating in the Beijing International Radio, TV & Film Exhibition (BIRTV) 2020 online trade show, taking place on August 19-21.

The online event will enable Christie to reaffirm its strong support for its partners and customers, and showcase new RGB pure laser technology designed to further improve cost of operation as the Chinese cinema industry gradually reopens after an unprecedented six-month shutdown due to COVID-19.

“We are delighted that cinemas in China are restarting operations and we are ready to extend our support to exhibitors as best we can amidst the challenging environment that they are currently facing,” said Peter Chen, executive director of sales, Cinema, Greater China, Christie. “Although BIRTV has migrated online this year, it remains as an important platform for us to reconnect with the cinema industry and reach out to new customers. We look forward to strengthening our ties with them as we all work towards a promising recovery.”

Visitors can check out Christie’s virtual booth on BIRTV’s website, which highlights the latest technology and resources. These include upcoming 4K cinema projection systems featuring RealLaser™ illumination technology and CineLife+ electronics platform, as well as three new high value RGB laser cinema projectors for the Chinese market. Launched in late 2019, they are capable of projecting up to 10,000 DCI lumens of brightness, achieve greater than 90% of the Rec. 2020 color space, and a 2000:1 contrast ratio for amazing cinematic experiences.

Another highlight is the new “Christie-certified Refurbishment Program” designed to fully support the recovery of theaters, and to assist distributors, customers and partners in reducing economic losses as a result of the COVID-19 pandemic. Under this program, Christie will repurchase used Christie Solaria™ Series projectors for refurbishment at its state-of-the-art manufacturing facility in Shenzhen. These refurbished units can achieve over 80% brightness of new projectors, are officially certified by Christie and come with a one-year warranty. They will be available for sale or rental purposes.

The right solutions for every customer
From Xenon to RGB laser technology, or small screens to PLF auditoriums, Christie has the right solutions for every customer. And over the years, Christie has earned the trust of exhibitors with a service-based approach aimed at achieving high customer satisfaction. We offer a full complement of warranties, flexible financing, and tailored pre-sales and after-sales services, including NOC monitoring and customized solutions through Professional Services.

Steeped in film heritage, Christie continues to shape the future of cinema technology. Many of its lamp-based digital projectors, famed for their reliability and quality, are still in service today. As cinemas around the world embrace laser projection, thousands of Christie RGB laser projectors equipped with RealLaser technology are now deployed globally. With two Academy Awards for Technical Achievement, Christie is both proud of its cinematic heritage, and excited about its future.

About Christie
Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly owned subsidiary of Ushio Inc., Japan (JP: 6925). Christie revolutionized the movie industry with the launch of digital cinema projection, and since 1929 has embraced innovation and broken many technology barriers. From the world’s largest mega-events to the smallest applications, our technology—from advanced RGB pure laser and SDVoE technology to image processing and LED display solutions—empowers people to create the world’s best shared experiences. Visit www.christiedigital.com.

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