The Austin-based cinema eatery raised nearly $60,000 for The Trevor Project in 2023 to help in their mission to end suicide among LGBTQ young people.
After multiple fundraising campaigns and thousands of dollars in direct donations, Alamo Drafthouse Cinema is proud to announce that it has become Silver Sponsors with The Trevor Project, the leading suicide prevention organization for LGBTQ young people in 2023. Through a combination of ticket add-on sales, merchandise sales, and direct contributions, the acclaimed cinema company has raised $58,891 to support The Trevor Project in its ongoing efforts to end suicide among LGBTQ young people.
“One of our core values is to Do The Right Thing, and supporting organizations like The Trevor Project definitely falls under that,” says Alamo Drafthouse CEO Michael Kustermann. “If our contribution has a positive effect on just one person’s life in even a small way, it will have been more than worth it.”
The majority of the funds were raised during the cinema’s Pride at Alamo Drafthouse campaign, a Pride Month celebration that featured custom merchandise, community events, and a screening series celebrating LGBTQ+ films. Guests were encouraged to add a donation to their ticket purchase, with Alamo Drafthouse matching a portion of the overall contribution. In addition, $5 from every merchandise item sold went directly to The Trevor Project. Alamo Drafthouse ran a similar promotion for Transgender Day of Visibility earlier in the year, with custom merchandise available in theaters supporting the nonprofit.
“I think it’s really important to stress that a large portion of these contributions came directly from our guests,” says Alamo Drafthouse Founder and Executive Chairman Tim League. “Cinema is for everyone. We always strive to be as welcoming and inclusive as possible, and I think that attitude has fostered a community of empathetic people all connected by their love of cinema that we’re very proud of.”
Alamo Drafthouse will continue its fundraising efforts for The Trevor Project throughout August by giving guests the opportunity to add a $1, $3, or $5 donation to their ticket purchase.
On August 12th, Alamo Drafthouse will also be participating in the Austin Pride Parade in partnership with MGM and the upcoming Drafthouse Recommends title, BOTTOMS. Alamo teammates will ride a bus through the parade themed after the queer-centric high school comedy from writer/director Emma Seligman, with plenty of fun giveaways for attendees.
About Alamo Drafthouse
Alamo Drafthouse Cinema was founded in 1997 as a single-screen mom and pop repertory theater in Austin, TX. Twenty-six years later, with 39 locations and counting, Alamo Drafthouse has been called “the best theater in America” by Entertainment Weekly and “the best theater in the world” by Wired. Alamo Drafthouse has built a reputation as a movie lover’s oasis not only by combining best-in-class food and drink service with the movie-going experience, but also introducing unique programming and high-profile, star-studded special events. Alamo Drafthouse created Fantastic Fest, a world-renowned genre film festival dubbed “The Geek Telluride” by Variety featuring independents, international filmmakers, and major Hollywood studios. Alamo Drafthouse continues to expand its brand in new and exciting ways, including the American Genre Film Archive, a non-profit film archive dedicated to preserving, restoring and sharing film, and with several new theaters announced for this year and beyond.
About The Trevor Project
The Trevor Project is the leading organization working to end suicide among LGBTQ young people in the U.S. and beyond. The nonprofit operates several programs to help prevent and respond to the public health crisis of suicide among LGBTQ young people, including 24/7 free crisis services, innovative research, advocacy, public education, and peer support.