Alamo Drafthouse Adjusts the Tracking on the Video Store Experience

Free rentals, VCR loans and 40+ local draft beers help reimagine a video rental store like no other.

(March 7, 2018) – We are proud to share all the exciting details about VIDEO VORTEX, opening very soon in Raleigh at the Alamo Drafthouse. There are many ways in which this video store is like no other that has ever existed, but the main one is this:

Video rentals at VIDEO VORTEX are free. Yes, free.

The mission at VIDEO VORTEX is to provide one of the best, most well-curated archives of movies from across the globe as a free resource to the community. The VIDEO VORTEX archive features over 75,000 titles and is one of the largest collections on the planet, with particular depth in foreign language movies, documentaries and independent films. Many of these titles which have never been, and will likely never be, on any streaming service. Loans from this incredible archive will be available not just to Alamo customers but to schools, universities, non-profit groups, neighbors… to EVERYONE for FREE.”For me, one of the most thrilling aspects of VIDEO VORTEX is the ability to connect with renters and cultivate diverse exchange about film culture,” says VIDEO VORTEX manager and VHS Culture Captain Josh Schafer. “Making personal connections and offering recommendations through a knowledgeable and passionate staff, it’s something that slays an algorithm any day. Being able to continue the age-old video-store tradition of fostering a movie-loving community is going to be a really fun, exciting and special experience for everyone involved.”

VIDEO VORTEX’s collection of over 75,000 titles was originally purchased from Le Video Archive in San Francisco and was intended to live in the lobby of the San Francisco Alamo Drafthouse Cinema. But between acquiring the collection and opening the theater, the Mission neighborhood’s Lost Weekend Video lost their lease and needed a new home. Lost Weekend set up shop at the San Francisco Alamo, and the Le Video archive remained in storage until the right home for it could be found.

“VIDEO VORTEX represents a veritable cornucopia of thousands of celebrated gems and unsung obscurities from the world of foreign, independent, classic, cult, documentary, and animated movies and TV shows spanning the entire life of the medium,” says Kat Shuchter, the VIDEO VORTEX manager who spent five years at Le Video in San Francisco curating and managing this archive. “This collection of over 75,000 titles includes the best, worst, and weirdest of cinema from dozens of countries across the globe, including hundreds of complete catalogs of film’s greatest auteurs. Whether you’re an action junky, a horror-hound, a Francophile, or in search of some insane oddities, VIDEO VORTEX will offer you an unparalleled selection, for free.”

In addition to free rentals, VIDEO VORTEX will feature the following:

  • VCRs and blu-ray players available for rent.
  • Crowlers (canned growlers) available to take home any of the 40-plus local draft beers along with your free movies
  • A selection of board games curated by the Mondo game team, available for purchase and for free play in the beer garden or patio.
  • Mondo game, toy, poster and music release parties.
  • A grab-and-go selection of bombers and six-packs of local and hard-to-find beers.
  • Video-store themed cocktails, milkshakes and non-alcoholic drinks designed by Alamo Raleigh beverage director Jason McCoon.
  • VIDEO VORTEX will be home to VHStival, an annual VHS festival highlighting the best treasures of VHS-only releases as well as a VHS tape trading convention. The first event is scheduled for the weekend of October 27th
  • Integration of video store programming into the Alamo Drafthouse Cinema; shows like VIDEO VORTEX (the namesake of the bar itself) which features the best VHS-only films of the ’80s and ’90s and Saturday Morning Cartoon Party, which features curated themes of cartoon classics and oddities to be enjoyed with a smorgasbord of all-you-can-eat sugary breakfast cereal.
  • Giant obelisk replicas of classic VHS clamshell tapes curated from the personal collection of Josh Schafer, VIDEO VORTEX manager and VHS Culture Captain.
  • At-table VCRs, allowing folks to grab a movie off the shelf and enjoy in the bar.
  • A gallery of over 50 large format Italian and French exploitation posters featuring movies available for rent from the VIDEO VORTEX archive.
  • “Slumber party packs,” a combo pack of pizza, crowlers of beer and movies to go for the ultimate “Alamo-at-home” experience.

While these offerings will be available from the get-go at grand opening, more and more features will be added down the road, like prepaid return-by-mail and even movie (and pizza) home delivery.

VIDEO VORTEX will open simultaneously with the Raleigh Alamo Drafthouse Cinema. That date is still to be announced, but keep an eye on videovortexbar.com for the latest — and to preview the video collection that will soon be available to rent.

Finally, if this reimagining of the video store works in Raleigh, Alamo Drafthouse plans to replicate this model in cities across the country in towns where there are no longer any video stores. Alamo Drafthouse Cinema Raleigh is now hiring in anticipation of its grand opening.

Alamo Drafthouse Raleigh social media:

Facebook:    Facebook.com/videovortexbar
Twitter:          Twitter.com/videovortexbar 

Instagram:    Instagram.com/videovortex

Website:       Videovortexbar.com

Alamo Drafthouse Cinema social media:
Facebook:    Facebook.com/AlamoDrafthouse
Twitter:         Twitter.com/drafthouse
YouTube:     Youtube.com/alamodrafthouse
Instagram:    Instagram.com/drafthouse
Website:       Drafthouse.com

For Alamo Drafthouse Media Inquiries:
CONTACT:   Brandy Fons
PHONE:       (310) 809-8882
E-MAIL:        brandy@fonspr.com      

About Alamo Drafthouse

The Alamo Drafthouse Cinema was founded in 1997 as a single-screen mom and pop repertory theater in Austin, TX. Twenty-one years later, with 29 locations and counting, the Alamo has been named “the best theater in America” by Entertainment Weekly and “the best theater in the world” by Wired. The Alamo Drafthouse Cinema has built a reputation as a movie lover’s oasis not only by combining food and drink service with the movie-going experience, but also introducing unique programming and high-profile, star-studded special events. Alamo Drafthouse created Fantastic Fest, a world renowned film festival dubbed “The Geek Telluride” by Variety. Fantastic Fest showcases eight days of genre cinema from independents, international filmmakers and major Hollywood studios. Alamo Drafthouse’s collectible art gallery, Mondo, offers breathtaking, original products featuring designs from world-famous artists based on licenses for popular TV and Movie properties including Star Wars, Star Trek & Universal Monsters. The Alamo Drafthouse Cinema is expanding its brand in new and exciting ways, including partnering with the film distribution company NEONBirth.Movies.Death., an entertainment content platform for movie lovers, and the American Genre Film Archive, a non-profit film archive dedicated to preserving, restoring and sharing exploitation-era film.

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