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CJ Opinion: Will Cinema Advertising Share the Fate of Linear TV Advertising?

Pre-show advertising in cinemas is a key revenue driver that significantly contributes to operators’ bottom lines. As the cinema industry evolves — diversifying its offerings to meet changing audience expectations — cinema advertising must also adapt to stay relevant and competitive. Embracing…

German Drive-In Cinema Growth Taps Into Car Culture

Drive-in cinemas have been experiencing a renaissance in Germany ever since the epidemic lockdown forced movie theaters to close their doors on March 16. Over the course of the past few weeks, the number of drive-in cinemas increased from a mere handful to more than hundred. The Federal Network Agen…

How Patrons Are Supporting Cinemas Around the World

The film industry, and exhibition in particular, is in a state of flux. With the US box office reporting $0 for the first time, exhibitors of all sizes around the world are going to find the next few months difficult, despite the few bright spots, such as the resurgence of socially-distancing friend…

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Weekly Cinema Digest – Star Wars special – Friday 18 December 2015

UK – Screen Daily has a long and detailed article by Tom Grater about the ins and outs of booking in “Star Wars: the Force Awakens”, with many smaller and art-house exhibitors caving in to the might of the Force. Lots of interesting nuggets of information. In an average week there…