This is one of those “in case you missed it” posts. We have previously written about the use of social media in the marketing of movies and television. Yet, I can’t recall ever detailing the use of social media to…
Using Twitter, Facebook, Tumblr and Instagram to advertise and promote a new or upcoming film release isn’t exactly a new concept. Distributors have been incorporating social media campaigns as part of their marketing efforts for the past several years now….
After officially launching this past January, Twitter’s new social media service Vine, has begun to find some traction. Vine, which allows users to post looping six second videos, now accounts for more daily shares of media on Twitter than Instagram,…
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