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Hollywood’s 3D Dilemma Goes Mainstream

For months now the debate over the lagging rollout of digital 3D equipped screens has been argued by both distributors and exhibitors alike, mostly in public statements to industry media outlets. Well, on Thursday, the issue jumped from trade publications and trade show speeches, to the front page o…

3D Makes Impact At Sundance

Last week at the Sundance Film Festival one of the hottest tickets in Park City, the Utah mining town cum ski resort in which the festival is held, was to the premiere of the concert film “U2 3D”. Like at the Cannes Film Festival, all four members of the Irish rock group U2 showed upRead…

Q: Which 3D technology is best? A: Dolby’s!

All stereoscopic cinema technologies are not created equal, or rather, the presentations are not identical. But it is not just, say, the size difference between, say Imax and a RealD presentation that is noticeable, but even differences between different types of digital 3D presentations stand out (…

Beowulf Spells Bad News For Digital 3D Business

‘Beowulf’, the first ‘grown-up’ digital 3D release, is out and while it conquered the box office and heaps were praised on the 3D animation, the underlying numbers spell bad news for digital 3D. There’s been an avalanche of press releases, news, announcements and commen…

RealD puts digital 3D on really big screens

There is only one place you won’t be able to watch ‘Beowulf‘ in 3D this weekend and that is at a really big conventional cinema screens. That is because stereoscopic cinema technology is ‘light eater’, which means that if you want to watch it on something larger than a…

DCI’s testing plan clears last hurdle for D-Cinema equipment makers

The long awaited compliance test plan (CTP) has at long last been published by Digital Cinema Initiatives (DCI) on its website. This plan will allow the independent verification of digital cinema equipment as being ‘compliant’ (a much misused word in digital cinema circles) with the DCI…

ShowEast deals round up – Day 1

As always, a raft of digital and cinema related deals were announced on the first day of ShowEast. Below are the key ones. AccessIT partners Sensio for live 3D streaming Digital cinema integrator AccessIT has announced a partnership with stereoscopic technology solutions provider Sensio to broadcast…

What’s that sound? It’s the sound of problems with alternative content audio

A good article in Variety takes alternative content music events and cinema design to task for not being perfectly suited for each other. Particularly older cinemas might have to upgrade both the audio systems and the sound proofing to properly play alternative content music concerts such as the upc…

Challengers to take on RealD’s 3D dominance

As the digital 3D release of ‘Beowulf‘ gathers steam, challengers see it as the right time to challenge the hegemony of RealD when it comes to providing in-cinema stereoscopic solutions. A Marcus Theatres in Wisconsin is one of the first ones to install the Dolby 3D system, though intere…
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