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SNPTC Study on Movie Advertising on Television

France Discovers Benefits of Advertising Movies on TV

It may come as a shock to some, but for decades advertising theatrical film releases on television was prohibited in France. The French government believed that allowing movies to air commercials and trailers on television would only benefit American studios, i.e. Hollywood, at the expense of local…

Half of Russia’s Cinemas Under Threat of Closure

Russia’s cinema trade body has warned that around half of the country’s cinemas are under threat of closure following the economic sanctions against the country due to the ongoing war in Ukraine which saw Hollywood halt the release of new films. The Russian Association of Theater Owners…
Planeta Kino

Cinemas in Ukraine Are Reopening Cautiously

Cinemas in several large Ukrainian cities have started to reopen, but with restrictions in place in light of the ongoing war with Russia. The two largest Ukrainian cinema chains Multiplex and Planeta Kino are operating cinemas in a few key cities, though some cinemas have been destroyed by the war a…
Movies@

New Study Suggests Exhibitors Can Profit From Latent Demand

On the even of every major cinema industry trade show it is quite common for our inboxes to overflow with meeting requests, sales pitches, product updates, market research and other event related info. These missives come in from companies far and wide, of all shapes and sizes from manufacturers to…
Vista Group Acquires Retriever Solutions

For Vista and Retriever It’s Business as Usual After Acquisition

“We come in peace,” joked Leon Newnham the CEO of Vista Cinema a little over a week before that phrase would take on a more ominous meaning when Russia invaded Ukraine. Rather than world politics, Newnham was referring to the announcement that Vista, the world’s leading cinema poin…
PVR Inox

Indian Multiplex Giants Merge at Scale to Beat Streamers  

Indian multiplex rivals PVR and Inox Leisure have announced plans to merge and create the biggest film exhibitor in the country. Subject to approval, the merged company will be called PVR Inox Ltd and operate 1,546 screens across 341 properties and 109 cities. This is a combination of PVR, which has…

Cinema United in Solidarity With Ukraine 

Film is a widely used propaganda tool especially in times of war but simply keeping cinemas open can be an act of defiance. In Ukraine, local exhibitors are intent on business as usual even while shopping malls which house many of the country’s multiplexes are being destroyed. Planeta Kino, a networ…

Cinemas in China Face New Wave of Closures

Cinemas across several parts of China have closed as part of regional lockdowns in response to outbreaks of the Omicron variant of Covid-19. This comes after cinemas in China enjoyed a long period of remaining open following the first lockdown two years ago. China’s Zero Covid policy means tha…
PVR and Cinepolis in Merger Talks

Indian Multiplex Majors in Merger Talks

Two of India’s largest multiplex operators are said to be in advanced merger talks. PVR is India’s largest chain and Cinépolis India, part of the Mexican cinema major, the country’s third-largest cinema chain. Such a deal would transform the Indian cinema market, which has struggle…
The Batman Release Canceled In Russia

Global Cinema Community Unites Behind Ukraine

Natalia Baydan, CEO of Ukrainian multiplex chain Planeta Kino is a friend to Celluloid Junkie and well known to the cinema industry family. She was one of those interviewed on the CJCinemaSummit on Thursday 3 March, speaking from her native city Kyiv, which is currently threatened with a mass invasi…
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