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Chris Dodd of the MPAA

Why Chris Dodd Stepping Down From MPAA Should Not Have Come as a Surprise

When Chris Dodd announced last week that he would be stepping down as President of the Motion Picture Association of America (MPAA) later this year, it came more as a confirmation of the denouement industry insiders had begun to suspect, rather than a completely unexpected surprise. In mid-March, wh…

Guardians of the Galaxy Vol. 2

Here They Come to Save the Day!!! Guardians of the Galaxy Vol. 2 Marks the Start of Hollywood Summer. This Coming Weekend at the Boxoffice

Forget about the calendar, summer actually begins in North America this coming Thursday night when previews of “Guardians of the Galaxy, Vol 2” come to a multiplex near you. But we’ll get to that in a bit. As for this past weekend there were a couple of nice surprises for an industry treading water…

Sleight, How to be a Latin Lover, The Circle posters

The Calm Before the Guardians Storm as It’s Another Weekend of Less-Than-Unforgettable Titles on The Horizon. This Coming Weekend at The Boxoffice

To the surprise of absolutely no one (not named Katherine Heigl), none of the new openers this past weekend were any match for the second weekend of “The Fate of the Furious”. The eighth edition of the high octane franchise took in another USD $38 million at the boxoffice on 4,329 screens. That scre…

Free Fire, Born in China, Unforgettable posters

Disney Pandas, Gun Totting 70s Gangsters and Lovestruck Armenians No Match For Record Breaking-ish F8

The Fate of the Furious was clearly to make box office history – though only abroad, as the F8 sequel fell short of the last high octane outing in North America, taking a drop over USD $100 million (USD $100.2 million to be precise), compared to USD $147.2 million for “Furious 7” and thus fall…

F8, Gifted, Lost City of Z

Moviegoers Primed for a Furious Easter Holiday. This Coming Weekend at the Boxoffice

“Boss Baby” continued its boxoffice dominance this past weekend as all three newcomers performed exactly as CJ predicted last Monday. The best, and I do use that word loosely, of the bunch was Sony’s “Smurfs: Lost Village” which hobbled its way to a USD $14 million debut. The launch was yet another…

Box Office - April 7, 2017 - Smurfs, Going In Style, Case for Christ

After Baldwin Becomes Box Office Boss, Moviegoers Turn to Smurfs and Seniors. This Coming Weekend at the Box Office

Well that was certainly a surprise, wasn’t it? Twentieth Century Fox and DreamWorks Animation’s “Boss Baby” pulled off a bit of a stunner, making its debut to the tune of USD $49 million and knocking Disney’s Beast off its lofty perch. The company expertly used its vocal star Alec Baldwin to its adv…

Boss Baby, Ghost in the Shell, Zookeeper's Wife posters

Can Anyone Dethrone Disney? ScarJo & Alec Baldwin in Diapers Take Their Best Shots. This Coming Weekend at the Boxoffice

While “Beauty and the Beast” maintained its place atop the boxoffice charts this weekend, Lionsgate’s “Power Rangers” recharge exceeded expectations and pulled off a rather nifty USD $40 million opening. What was particularly surprising was the strength of the film with moviegoers in their late 20’s…

Power rangers, Life, Chips movie posters

Trio of New Titles Try to Power Past Belle’s Boxoffice Bounty. This Coming Weekend at the Boxoffice

Ho hum, another day another Disney franchise is reborn. The live action version of “Beauty and the Beast” proved a boxoffice juggernaut this past weekend, pulling in a beastly USD $170 million domestic and another USD $180 internationally. Global BO on B&TB was led by China with USD $44 million…

Gruvi: Movie Marketing in the Connected World

Winning Your Audiences. Movie Marketing in the Connected World is an e-book recently published by Gruvi which discusses why it’s so important to understand your audiences. This will help you to figure out how to meaningfully reach and communicate to them and what to measure so you have a clear pictu…

The Belko Experiment, Beauty and the Beast, T2 Trainspotting posters

Moviegoers Ready to Turn “Beauty” into a Boxoffice Beast. This Coming Weekend at the Boxoffice

If only for a week, Kong proved King at the boxoffice this past weekend as Warners’ “Kong: Skull Island” roared its way to a USD $61 million opening, well ahead of most industry projections. Add in another USD $81 million overseas and that’s a nifty USD $140 million plus worldwide debut and undoubte…