Deluxe Entertainment Services Group (Deluxe) today announced that it is taking the next step in its strategy to simplify the distribution supply chain in an increasingly complex content environment. Deluxe Distribution has appointed two senior executives to the London-based leadership team to align digital cinema, delivery and localization: Andrew Bell, former Executive Vice President for Global Operations for BBC Worldwide, joins Deluxe as SVP, Operations and Technology, EMEA; and George Eyles, who has until now held the position of Managing Director of the company’s digital cinema division, sees his role expanded to SVP, Commercial and Business Development, Worldwide. Both Bell and Eyles will report to Walter Schonfeld, Worldwide President of Deluxe Distribution.

“Our clients have been clear that they want to engage Deluxe in delivering their complete end-to-end distribution solutions. Andrew will lead a team laser-focused on developing sophisticated operational solutions that continue to build on the high-performance culture demanded by our clients,” Schonfeld said. “George’s extensive industry experience and his success with our digital cinema business over the past few years places him in a unique position to help drive growth worldwide as Deluxe unifies its Distribution businesses – digital cinema, delivery and localization.”

Bell, who has worked with Deluxe in previous roles both at the BBC and Encompass, has been brought on to deliver operational leadership solutions across EMEA and will be responsible for all operational activities in the region across delivery, localization and digital cinema.

“I’ve had a long-standing relationship with Deluxe and for a number of years I observed its trajectory as the industry leader in entertainment and media technology,” said Bell. “I am delighted to be a part of the team at a time when it is so strongly positioned for development, innovation and growth.”

Eyles will lead sales and business development worldwide for Deluxe Distribution, including bringing together all of the company’s distribution-specific product resources, sales and support teams and business development functions into one group. Eyles will remain involved as the digital cinema subject matter expert in EMEA, allowing him to continue to support this key service.

“I’m excited to be taking on the integration of our global commercial teams at such a pivotal point in Deluxe’s history and that of our industry. This will drive value for our clients, not just by offering a simplified solution, but by making it easier for them to grow their businesses and make them more efficient,” Eyles said. “Enabling our clients to share their stories with the world, on every screen, will be the key to our success.  As the company aligns and focuses on continuing to better serve our clients, we will also be simplifying our value chain – this will enable us to realize the true potential of operating in a global digital environment by offering improved automation, integration and management.”

As the demand for globalized content across every platform and every window continues to grow, Deluxe Distribution has consolidated its operations and commercial team to provide clients with one integrated workflow, allowing them to rapidly deliver and monetize modern content. This follows the recent structural realignment of Deluxe’s businesses through the creation of three distinct yet unified global entities – Deluxe Distribution, Deluxe Technologies and Deluxe’s creative brands – as the company moves towards becoming a virtualized services and platform provider.

About Deluxe
Deluxe is the world’s leading video creation to distribution company offering global, end-to-end services and technology. Through unmatched scale, technology and capabilities, Deluxe enables the worldwide market for professionally created video. The world’s leading content creators, broadcasters, OTTs and distributors rely on Deluxe’s experience and expertise. With headquarters in Los Angeles and New York and operations in 38 key media markets worldwide, the company relies on the talents of more than 7,500 of the industry’s premier artists, experts, engineers and innovators. bydeluxe.com

About Deluxe Distribution
Deluxe Distribution offers scaled, end-to-end solutions for delivering content in any format to any window, screen or destination. With more experience and expertise than any other company on the globe, we’re relied upon by the world’s leading content creators, aggregators and distributors for the transformation, localization and distribution of their content.