CinemaWest has teamed up with Lumma to launch a 4D E-Motion experience in Idaho, extending immersive entertainment straight to the cinema lobby with upcoming Hollywood blockbusters. The unique auditorium build features glass window panes overlooking the 32-seat theatre from the lobby, so spectators can witness the immersive experience in real-time.
Bringing the first and only 4D E-Motion theatre to Village Cinema in Meridian, Idaho, guests will experience 4D E-Motion like never before – in a reimagined former gameroom turned high-tech portal with stunning floor-to-ceiling windows, spotlighting the finest of immersion cinema!
Featuring special effects like wind, water, vibrations, scent, colour lights, air shots, and more, all synchronized with the on-screen action, Lumma’s fully immersive 4D E-Motion experience transports moviegoers into a cinematic world unlike any other.
Audiences worldwide have embraced 4D E-Motion with remarkable enthusiasm, with many fans eagerly awaiting major releases in the format, including: “The Cat in the Hat” (Warner Bros.), “How to Rob a Bank” (Amazon MGMl), “Ebenezer: A Christmas Carol” (Paramount), “The Hunger Games: Sunrise on the Reaping” (Lionsgate), “Hexed” (Disney) “Jumanji: Open World” (Sony), “Dune: Part Three” (Warner Bros.), and “Avengers: Doomsday” (Disney).
“We’re very excited to bring this unique 4D E-Motion experience to our moviegoers at Village Cinema,” said Mark Behrang, COO of CinemaWest. “Every step of the way, we’ve been more than pleased with Lumma’s collaboration to add this revolutionizing technology to our premium theatre offerings.”
According to market data provided by OMDIA, 4D is the fastest growing sector in the industry, making 4D E-Motion a must-have premium offering for exhibitors aiming to boost incremental attendance and elevate the cinema experience. Lumma, a global entertainment company celebrating the 10th anniversary of 4D E-Motion in the cinema industry, has reached a robust content library of over 500 titles. Lumma has seen 64% growth in 2026 alone, with the opening of 59 new theatres across the U.S., Europe, and Latin America.
“The Lumma team is very excited about working with Dave Corkill, Mark Behrang, and all the team members at CinemaWest on this very unique 4D E-Motion first-of-its-kind project at Village Cinema,” said Rolando B. Rodriguez, Partner and Board Member at Lumma 4D E-Motion. “It’s a pleasure working with an organization that is focused on introducing new innovative premium concepts to energize the audiences about the moviegoing experience. We look forward to a very successful launch of this new concept and building a long-term relationship with the CinemaWest team.”
About Lumma, LLC
For 19 years, leading entertainment company, Lumma, has been at the forefront of delivering cutting-edge immersive experiences. Celebrating 10 years in the cinema industry, Lumma’s award-winning 4D E-Motion technology has expanded across 21 countries and multiple global markets, setting a new standard that brings together a team of filmmakers and engineers to shape the ultimate immersive experience for moviegoers. Lumma’s global footprint with immersive formats continues to grow across the U.S., Europe, Latin America, the Middle East, Southeast Asia and North Africa. Lumma has partnered with leading exhibitors such as Cinépolis, Epic Theatres, Regal, B&B Theatres, Cinemark, Multicines, Caribbean Cinemas, Ocine, Megamara and other key exhibitors, delivering robust technology with worry-free maintenance, which is highly praised by the exhibitors. Lumma has manufacturing facilities in Argentina and Uruguay, while its main offices in Los Angeles work closely with Hollywood studios to synchronize the movies, enhancing the cinematic experience. Lumma also offers turnkey project installations, including feasibility studies, theater adaptation, development, production, installation, and technical support worldwide.
About CinemaWest
Headquartered in Petaluma, CA, CinemaWest is a privately owned company that currently owns and operates 19 locations and more than 200 screens throughout California and Idaho. This upscale American circuit features luxury recliner seating along with elevated food and beverage options. CinemaWest offers guests a luxury experience, offering a distinct subscription loyalty program with paid tiers providing complimentary tickets, concessions discounts, and more. CINEMAWEST brings premium experiences such as Lumma 4D E-Motion, IMAX, ScreenX, 4DX, Giant Screen, and Dolby Atmos to audiences looking for greater immersion.