After much anticipation, Omniplex and Lumma inaugurated Scotland’s first-ever 4D E-Motion experience on September 17th at the world’s tallest cinema on the iconic Renfrew Street venue in Glasgow. Lumma worked closely with Omiplex, one of the fastest-growing theatre chains in the UK and Ireland, to deliver an enhanced, fully immersive, cinematic experience with their 4D E-Motion and brand-new Magnify 8 technology integrated into 128 seats.
The opening screened “Spider-Man: Brand New Day,” with special effects like wind, water, vibrations, scent, colour lights, air shots and more perfectly synchronized to the on-screen action, transporting moviegoers into a whole new dimension! Spider-Man: Brand New Day broke box office records and continues to outperform on its 7th weekend. Omniplex is also screening Practical Magic 2 and Resident Evil in 4D E-Motion. Other anticipated November releases include: “Heart of the Beast” (Paramount), “Forgotten Island” (Universal), “Digger” (Warner Bros.), “Other Mummy” (Universal), “Street Fighter: (Paramount), “Whalefall” (Disney), Clayface (Warner Bros.), The Cat in the Hat (Warner Bros.), How to Rob a Bank (Amazon MGMl), Ebenezer: A Christmas Carol (Paramount), “The Hunger Games: Sunrise on the Reaping” (Lionsgate), “Hexed” (Disney), “Jumanji: Open World” (Sony) “Dune: Part Three” (Warner Bros.), “Avengers: Doomsday: (Disney).
“4D E-Motion has been an incredible addition to our iconic landmark theatre on Renfrew Street,” said Paul John Anderson, Director of Omniplex Cinemas. “We’re thrilled by the exceptional turnout that boosted our ticket sales, and know it will only get better from here. We look forward to building a long-lasting relationship with Lumma to continue delivering next-level cinematic immersion.”
“The Lumma team is honored to mark our official entry into the UK at the world’s tallest and iconic cinema location with Paul John Anderson and his amazing team at Omniplex,” said Rolando B. Rodriguez, Partner & Board Member at Lumma 4D E-Motion. “Our collaboration is a testament to our joint commitment in elevating the cinema experience through revolutionizing technology, as well as increasing consumer demand for the fastest growing premium format, 4D E-Motion.”
According to market data provided by Omdia, 4D is the fastest growing sector in the industry, making 4D E-Motion a must-have premium offering for exhibitors aiming to boost incremental attendance and elevate the cinema experience. Lumma, a global entertainment company celebrating the 10th anniversary of 4D E-Motion in the cinema industry, has reached a robust content library of over 500 titles. Lumma has seen 64% growth in 2026 alone, with the opening of 59 new theatres across the U.S., Europe, and Latin America.
About Lumma LLC
This year, Lumma is celebrating its 10th anniversary of 4D E-Motion in the cinema industry, marking a decade of non-stop growth for its revolutionary immersive format. 4D E-Motion has set a new standard, bringing together a team of filmmakers and engineers to shape the ultimate immersive experience for moviegoers. The award-winning 4D E-Motion technology has expanded across 21 countries and multiple global markets across the US, Europe, Latin America, the Middle East, Southeast Asia and North Africa. Lumma has partnered with leading exhibitors such as Cinemark, Cinépolis, Cine Yelmo, Epic Theatres, Regal Cinemas, B&B Theatres, Harkins Theatres, Multicines, Caribbean Cinemas, Ocine, Megamara and other key exhibitors, delivering robust and solid technology with worry-free maintenance that is highly praised by the exhibitors. Lumma has manufacturing facilities in Argentina and Uruguay, while its main offices in Los Angeles work closely with Hollywood studios to synchronize the movies, enhancing the cinematic experience.
About Omniplex Cinemas
Omniplex Cinemas is one of the largest and fastest-growing cinema chains in the UK and Ireland, with over 382 screens across 46 locations. From blockbuster hits and independent titles to event cinema and cult classics, Omniplex believes in bringing people together to experience stories on the big screen, where they belong.