Arts Alliance Media — A Qube Cinema Company

Location: Meetings by appointment

Screenwriter TMS & Trailer Exchange 1.5 Upgrades

What’s New:
Arts Alliance Media is introducing updates to its Screenwriter TMS and Trailer Exchange 1.5 platform, with enhancements focused on compatibility, scheduling precision, and pre-show optimization.

What It Is:
Screenwriter is a theatre management system (TMS) designed to manage scheduling, content synchronization, and playback across cinema circuits. Recent updates expand support for newer operating systems and a wider range of projection hardware, while improving scheduling workflows and synchronization performance.

Trailer Exchange 1.5 extends this capability into pre-show management, enabling more advanced scheduling of trailers and advertising, with new tools for content targeting and reporting.

Why It Matters:
TMS platforms are deployed in ever more complex cinema environments today, requiring support for a broader range of cinema hardware while maintaining reliability and control. Improvements in scheduling visibility and synchronization can help reduce operational delays and ensure consistent playback across sites.

At the same time, greater control over pre-show programming reflects the growing importance of advertising and commercial optimization within the cinema business.

CinemaNext

Location: Julius Ballroom — Booth 311J

CinemaNext TMS Upgrades

What’s New:
CinemaNext will be featuring updates to its TMS with enhancements focused on energy management, expanded device integration (including with IMAX), and improved scheduling precision.

What It Is:
CinemaNext TMS is a web-based platform designed to centralize content management, scheduling, and booth control across cinema operations. Installed on a dedicated server such as the CinemaNext BOX, the system enables operators to ingest and manage DCPs, manage KDMs, automate playlist creation, and synchronize everything across multiple auditoriums.

Recent updates include deeper integration with the CinemaNext EcoBooth system, allowing power usage in the booth to be aligned with show schedules. The platform also expands support for a wider range of projection and audio systems, alongside features such as start markers for more precise show timing, improved handling of live events, and enhanced integration with premium formats.

Why It Matters:
With technology environments inside cinemas becoming far more complex, TMS platforms are evolving beyond scheduling tools into broader operational control systems. The ability to coordinate playback, monitor equipment, and manage energy usage from a single interface can help reduce manual intervention while improving consistency across sites.

For operators balancing rising energy costs and increasingly diverse programming, tighter integration between scheduling, equipment, and power management is becoming an important part of day-to-day operations.

Gofilex

Location: Meetings by appointment

E-delivery & Live Events – Portal 2.0 Update

What’s New:
Gofilex is preparing to roll out updates to its E-delivery and live events platform at CinemaCon, including a redesigned web-based portal and companion app aimed at improving visibility and control over delivered content.

What It Is:
Gofilex operates a global network for electronic film delivery and live event distribution, supporting approximately 12,000 cinemas worldwide. The upcoming Portal 2.0 and updated mobile app are designed to provide exhibitors with a centralized interface to track incoming content, manage orders, and access live event workflows.

Why It Matters:
Cinemas are handling an increasing mix of feature films, alternative content, and live events, making managing delivery and scheduling across multiple sources more complex. Tools that provide clearer oversight of what content has been delivered, and what is scheduled to arrive, can help reduce operational friction and improve coordination between distributors and exhibitors.

By focusing on workflow visibility and centralized access, updates like Gofilex’s Portal 2.0 reflect a broader shift toward more transparent and trackable content delivery systems within the exhibition ecosystem.

CINEsync

Location: Augustus Ballroom — Booth 2516A

AI-Driven Cinema Operations Upgrades

What’s New:
CINEsync is emphasizing its AI-driven capabilities at CinemaCon, alongside an expanded restaurant module designed to better support dine-in cinema operations.

What It Is:
A cloud-based platform that integrates ticketing, concessions, marketing, loyalty, and analytics into a single system for cinema operators.

Why It Matters:
Many exhibitors still operate across multiple disconnected systems, particularly when managing both ticketing and food and beverage. By consolidating these functions — and layering in AI tools for scheduling, pricing, and recommendations — platforms like CINEsync aim to improve operational efficiency while helping cinemas better respond to audience demand and maximize revenue.

The platform also integrates with third-party providers including comScore, Numero, and MACCSBOX, as well as payment and ticketing partners, positioning it as a central operating layer for cinemas looking to streamline workflows and expand food and beverage offerings.

Mobile Moviegoing

Location: Julius Ballroom — Booth 726J

Website Platform 3.0 & TeleTimes

What’s New:
Mobile Moviegoing is introducing Version 3.0 of its website platform at CinemaCon, alongside new tools including TeleTimes, a phone-based showtime service, and a network monitoring system for cinema operations.

What It Is:
The updated platform focuses on improving the path from movie discovery to ticket purchase, with a redesigned interface built around user behavior and performance optimization. TeleTimes extends access to showtime information through a voice-based system, allowing moviegoers to retrieve listings without using an app or website.

On the operational side, Mobile Moviegoing is also rolling out a monitoring system designed to track on-site equipment, connectivity, and POS performance in real time, helping operators identify and address issues proactively.

Why It Matters:
As cinema operations become increasingly dependent on digital infrastructure, both the customer-facing experience and back-end reliability play a critical role in overall performance. Improvements to website usability can directly impact conversion, while monitoring tools help ensure that systems supporting ticketing and concessions remain operational.

By expanding beyond traditional web services into a broader platform that includes access, engagement, and system oversight, providers like Mobile Moviegoing are positioning themselves as more integrated partners in day-to-day cinema operations.

OneCinema

Location: Augustus Ballroom — Booth 2109A

OneCinema Enterprise Signage Platform

What’s New:
OneCinema is introducing Enterprise Signage at CinemaCon, a cloud-managed digital signage platform designed to extend its existing cinema operations ecosystem.

What It Is:
Enterprise Signage is a cloud-managed platform that allows cinema operators to centrally control digital displays across their circuit, from lobby screens to concessions and wayfinding.

Built into the OneCinema Enterprise Cloud interface, it operates alongside TMS and automation tools within a single environment, sharing film, content, and trailer workflows. This enables signage content to be dynamically generated from live programming data, automatically aligning messaging with the films and genres playing at each location.

Content can be scheduled and deployed across one site or an entire circuit within minutes, while still allowing local flexibility for events and promotions.

Why It Matters:
Most exhibitors operate across multiple locations, which makes maintaining consistent and accurate messaging across digital displays a real challenge. Systems that connect operational data with customer-facing displays help reduce manual processes while ensuring that information remains up to date.

By linking signage directly to cinema systems, platforms like OneCinema’s Enterprise Signage reflect a broader move toward more connected environments, where operational data can be surfaced across the guest journey in real time.

Qube Cinema

Location: Meetings by appointment

Slate & iCount

What’s New:
Qube Cinema is highlighting recent enhancements to its Slate campaign management platform and iCount audience measurement system, with updates focused on greater control over pre-show programming and improved real-time attendance visibility.

What It Is:
Slate is a centralized platform for managing advertising and pre-show content across cinema circuits. Recent updates introduce greater control over playlist boundaries at the theatre level, allowing operators to define maximum durations for pre-show and intermission segments while maintaining consistency across sites.

iCount is Qube’s real-time audience measurement system, designed to track attendance at the screen level with automated reporting. The platform enables operators to compare ticket sales with actual headcount, identify discrepancies, and monitor performance across locations through a unified dashboard, while incorporating privacy features such as real-time anonymization.

Why It Matters:
Pre-show advertising and alternative content have long been important revenue streams for exhibitors who are now looking for better control over scheduling and more transparency in campaign delivery. At the same time, reliable audience measurement remains a longstanding challenge in cinema, particularly for validating advertising performance.

Tools that combine scheduling control with verified attendance data can help operators manage inventory more effectively, improve reporting to partners, and strengthen the commercial case for cinema as an advertising medium.

Qube Wire

Location: Meetings by appointment

Qube Wire Platform & WireTAP Upgrades

What’s New:
Qube Cinema is highlighting enhancements to its Qube Wire platform, including expanded deployment, automated Key Delivery Messages (KDMs) workflows, and new browser-based delivery capabilities, as well as upgrades to its WireTAP hardware.

What It Is:
Qube Wire is a scalable electronic content delivery platform that manages content distribution and KDM workflows across cinema networks. Recent updates introduce features such as direct holdover KDM requests and the Qube Wire network of connected theatres has grown to nearly 1,300 sites in North America alone.

WireTAP, Qube’s on-premise delivery device, has also been updated with deeper integration into TMS and playback systems, enabling more automated ingest workflows and improved real-time visibility into content status.

Why It Matters:
Content delivery remains a critical operational layer, particularly as cinemas manage higher volumes of digital distribution across multiple locations. Improvements in automation and visibility can reduce reliance on manual processes while ensuring content is delivered, verified, and ready for playback.

As distribution continues to shift toward fully networked workflows, platforms that support both centralized and flexible delivery options are becoming increasingly important.

Showtime Analytics

Location: Meetings by appointment

AI-Enabled Data Platform for Cinema Operations

What’s New:
Showtime Analytics is introducing an expanded AI-enabled data platform at CinemaCon, focused on unifying cinema data and making it accessible for real-time analysis and decision-making.

What It Is:
The platform connects data from across cinema operations — including ticketing, concessions, loyalty programs, and online transactions — into a single, structured system. This unified data layer is designed to support analytics, forecasting, marketing, and operational insights without requiring manual data aggregation.

Building on its existing product suite — including tools such as Insights, Engage, Forecasting, and SurvAi — Showtime is adding AI-driven capabilities that allow operators to query performance, generate reports, and identify trends more dynamically. This includes tools for campaign creation, scheduling optimization, and customer analysis, all operating on live, connected datasets rather than static exports.

Why It Matters:
Many cinema operators continue to work with fragmented data across multiple systems, limiting their ability to generate timely insights. Platforms that consolidate and structure this data can improve visibility into performance and support faster, more informed decision-making.

As AI tools become more widely adopted, the ability to access clean, connected data is becoming a prerequisite. Solutions that focus on data organization as much as AI functionality may play a key role in how exhibitors translate data into practical business outcomes.

Theater Toolkit

Location: Julius Ballroom — Booth 1011J

Integrated Ordering, Web, and Affiliate Marketing Platform

What’s New:
Theater Toolkit is introducing expanded capabilities across its digital platform at CinemaCon, including a new affiliate marketing feature alongside enhancements to its food and beverage ordering and mobile commerce tools.

What It Is:
The upgraded platform combines in-seat ordering, ticketing, and digital engagement into a unified system designed to streamline both operations and the customer journey. Its F&B module enables guests to order directly from their seats via QR code, with integrated payment and real-time POS connectivity. This reduces manual order-taking and allows staff to manage larger seating areas more efficiently while maintaining service quality.

Theater Toolkit also offers a mobile-first website and app platform focused on improving ticket conversion. Features such as simplified checkout, integrated loyalty, and built-in upsell opportunities for concessions.

A new addition is affiliate program support, which enables cinemas to partner with influencers and third-party promoters through trackable links, incentives, and rewards. The feature allows operators to experiment with referral-driven marketing strategies while maintaining visibility into performance and customer acquisition.

Why It Matters:
Cinema operators are always looking to increase per-cap spending and improve conversion across digital channels, thus platforms that connect ordering, ticketing, and marketing into a single ecosystem are gaining traction in the market.

The addition of affiliate and influencer-driven marketing introduces a newer approach to audience acquisition, reflecting broader trends in how consumers discover and engage with entertainment. For exhibitors, this opens up additional channels to drive attendance beyond traditional email and loyalty programs.

Unique X

Location: Meetings by appointment

RosettaBridge TMS Upgrades

What’s New:
Unique X is highlighting ongoing enhancements to its RosettaBridge Theatre Management System (TMS), with recent updates focused on automation, energy management, and expanded integration with advertising and device control systems.

What It Is:
RosettaBridge TMS is a theatre management platform designed to centralize cinema operations, including scheduling, playlist creation, and device monitoring. Integrated with RosettaNet CMS, it enables automated show and playlist workflows that reduce reliance on manual intervention.

Recent updates include support for programmatic advertising through real-time bidding (RTB) integrations, alongside expanded operational tools such as Eco power control, live energy monitoring, remote firmware updates, and automated issue detection during playback. Additional features provide improved visibility across sites, including device-level reporting, maintenance tracking, and enhanced integration with premium formats such as IMAX.

Why It Matters:
For exhibitors operating at scale in multiple sites and formats, reducing manual workflows and improving system visibility have become key priorities. Platforms that automate scheduling, monitor equipment performance, and centralize control can help operators maintain consistency while reducing the risk of errors that impact presentation or uptime.

The addition of programmatic advertising integration also reflects a broader shift toward connecting cinema inventory with digital advertising channels, offering exhibitors new ways to manage and potentially monetize on-screen advertising within existing workflows.

Usheru

Location: Meetings by appointment

MovieSite Campaign Platform

What’s New:
Usheru is highlighting MovieSite at CinemaCon, a campaign platform designed to improve conversion from marketing engagement to ticket purchase.

What It Is:
MovieSite functions as a dedicated campaign destination that evolves alongside a film’s release cycle. In the lead-up to opening, it supports awareness and audience capture through trailers, content, and sign-ups. Once tickets are available, the experience shifts to prioritize showtimes and direct users to exhibitor ticketing sites, aligning with increased purchase intent.

The platform is supported by integrated analytics that track engagement and conversion in real time, providing studios and distributors with visibility into campaign performance. MovieSite can operate as a standalone destination or as part of Usheru’s broader Connect platform.

Why It Matters:
As theatrical marketing spans more channels and touchpoints, converting audience interest into ticket sales remains a persistent challenge. Tools that focus on the final step of the journey — connecting intent with purchase — can help improve the efficiency of marketing spend.

By adapting to audience behavior across the campaign lifecycle, platforms like MovieSite reflect a shift toward more performance-driven theatrical marketing, where success is measured not just by reach, but by conversion.

Venue Valet

Location: Meetings by appointment

CallConnect Operations Management Platform with New Guest Experience Tools

What’s New:
Venue Valet is introducing several new features within its CallConnect platform, including Seat Inventory tracking, Real-Time Survey Processing and VIP Budget Manager, all designed to enhance the guest experience by improving service responsiveness and operational visibility.

What It Is:
CallConnect is an operations management platform that combines in-seat call buttons, mobile F&B ordering and service requests, and real-time reporting into a single system for managing guest service. It aggregates data from ticketing POS, food and beverage POS, employee time management systems and staff activity to provide live visibility into service performance and areas of operational efficiency and focus. 

New features extend this capability. Seat Inventory tracking allows staff to log and prioritize maintenance issues at the individual seat level to ensure the ideal guest experience at the seat, while real-time survey processing surfaces guest feedback as it is submitted as they exit the venue. A new VIP budgeting and guest reward tool enables operators to manage service-based compensation, such as concessions or return visits, within defined parameters, helping standardize how guests are rewarded for being loyal customers to ensure more repeat and satisfied guests.

Why It Matters:
As cinemas continue to invest in dine-in and premium formats, maintaining service quality at scale has become increasingly complex. Platforms that combine service requests, operational data, and guest feedback into a single system can help operators respond more quickly and consistently.The ability to identify issues at the seat level, act on guest feedback in real time, and standardize real-time VIP guest rewards reflects a broader shift toward more data-driven guest experience management — particularly in environments where service is a key part of the overall value proposition.