Lumma is proud to announce a strategic partnership with Epic Theatres to launch the first 4D E-Motion Theater in the United States. This groundbreaking experience will be inaugurated in November 2025 at Epic Theatres of West Volusia, located in Deltona, Florida.

This milestone marks a major step forward for Lumma’s global expansion, making it the first 4D E-Motion US location among more than 75 theaters worldwide equipped with Lumma’s cutting-edge immersive technology.

4D E-Motion offers a unique cinematic experience, allowing moviegoers to feel wind, water, vibration, scents and air shots among other effects, all perfectly synchronized with the on screen action. This Premium Format is currently performing exceptionally well worldwide.

“Epic Theatres is thrilled to partner with Lumma to introduce our very first 4D E-Motion auditorium experience,” said Joe DeMarsh, CEO at Epic Theatres.

“This cutting-edge technology will take moviegoing to the next level, and we’re proud to bring it to our Central Florida audiences. With blockbuster titles like Wicked Part Two and Avatar: Fire and Ash, there’s no better way to launch this immersive cinematic experience.” said DeMarsh

“The LUMMA company is thrilled to be introducing our first 4D E-Motion in the US with Joe DeMarsh & the Epic Theatres team at one of their premier theatres in Deltona, FL. We couldn’t have asked for a better partner company & theatre project to launch our first location in the US ” said Rolando B Rodriguez, Partner & Board Member at LUMMA 4D E-Motion.

“While our 4D E-Motion is very well recognized and is in numerous successful operations in Europe, Central & South America for over 10 years, we are looking forward to partnering with many companies in the US in the near future and expanding our presence with our world class recognized products,” said Rodriguez

Lumma, a leading entertainment company with 18 years of experience, has been at the forefront of delivering cutting-edge immersive experiences. Its award-winning 4D E-Motion technology has expanded across multiple global markets.

Its latest product & innovative technology Magnify 8 has been installed in several theaters in Argentina, Ecuador and in the US and with numerous ongoing projects across Latin America, Europe, the Middle East, and Southeast Asia in the coming months.

Lumma has manufacturing facilities in Argentina and Uruguay, while its main offices in Los Angeles work closely with Hollywood studios to synchronize the movies, enhancing the cinematic experience.

4D E-Motion has set up a new standard in the quality of the experience, getting together a team of filmmakers and engineers to shape the most immersive experience for the moviegoers.

Lumma has introduced its technology in 15 different countries across diverse regions such as Latin America, the Middle East, Europe and North Africa, and continues to expand into new markets.

Lumma has partnered with companies such as Cinepolis, Cinemark, Multicines, Caribbean Cinemas, Ocine and Megamara — among others — offering robust and solid technology with worry free maintenance, which is highly praised by the exhibitors. Lumma offers turnkey project installations: study of feasibility, theater adaptation, development, production, installation, and technical support worldwide.

Epic Theatres is a privately held motion picture exhibition company headquartered in Central Florida, operating 146 screens across 12 state-of-the-art locations in Florida and North Carolina. Established in 2003 by an experienced management team and private equity group, Epic Theatres was created to expand theatre operations into growth markets throughout the southeastern United States. Epic Theatres’ roots in movie exhibition date back to 1947 when the family behind the company opened a drive-in movie theatre in Grove City, Pennsylvania. Today, Epic Theatres combines generations of industry expertise with a forward-looking vision. The company continues to grow by embracing the latest advances in theatre design, construction and technology all while delivering immersive, comfortable and community-driven moviegoing experiences.