As Major Cineplex proudly celebrates its 30th anniversary, the leading cinema operator in Southeast Asia has announced a groundbreaking partnership with Arts Alliance Media (AAM), a global leader in digital cinema software and services. This collaboration underscores Major Cineplex’s unwavering commitment to technological excellence and its vision to redefine cinema management across Thailand, Laos, and Cambodia.
In a major step forward, Major Cineplex will integrate AAM’s flagship Theatre Management System (TMS), Screenwriter, across its network of over 575 screens. This advanced system will streamline cinema operations, providing centralised control over content scheduling, screen monitoring, and playback automation. By simplifying workflows and enhancing site visibility, Screenwriter empowers Major Cineplex to deliver unparalleled efficiency and elevate the cinematic experience for millions of moviegoers.
“Celebrating 30 years as a pioneer in cinema entertainment, Major Cineplex remains steadfast in its mission to adopt cutting-edge solutions that set new industry standards,” said Visarut Poolvaraluck Director at Major Cineplex. “Our partnership with Arts Alliance Media demonstrates our commitment to innovation as we continue to redefine the moviegoing experience through technology.”
The partnership will also leverage the expertise of Goldenduck, Southeast Asia’s leading cinema systems integrator, ensuring seamless deployment and first-class technical support. With over 40 years of industry experience, Goldenduck is instrumental in transforming Major Cineplex’s operations and integrating the state-of-the-art system into its network.
David Ong, Chief Commercial Officer at Arts Alliance Media, commented, “We are proud to partner with Major Cineplex during such a momentous milestone in their history. The integration of Screenwriter will redefine operational excellence and enhance the customer experience, further solidifying Major Cineplex’s reputation as an industry leader.”
As Major Cineplex looks to the future, this partnership exemplifies its dedication to delivering premium cinematic experiences and embracing technologies that transform the industry. From its humble beginnings in 1994 to becoming a regional cinema powerhouse, Major Cineplex continues to lead the way in innovation and excellence.
About Arts Alliance Media
Arts Alliance Media (AAM) is the global leader in digital cinema software and services, offering a wide range of solutions which help exhibitors to reduce costs, increase efficiency, and improve the cinematic experience for their customers.
AAM’s extensive portfolio, including Producer, Screenwriter, Screenlighter, Lifeguard, MX4D, and HeyLED, touches over 45,000 screens worldwide, while their network operations centre (NOC) supports several thousand screens.
AAM is part of the Rio-Tech Group, the world’s foremost cinema technologies provider.