The Fithian Group Partners With Romantic Comedy “You, Me & Her” to Develop Distribution Platform Technology

The Fithian Group announced the first film for the Alpha development phase of its online distribution and marketing platform, Attend; "You, Me & Her"

Digital theatrical distribution and marketing platform sets exploratory release for February 2025

Los Angeles, CA ( November 12, 2024 ) -

The Fithian Group today announced the first film for the experimental Alpha development phase of its recently announced online theatrical digital distribution and marketing platform, Attend. Loosely based on a true story, “You, Me & Her” explores whether a menage a trois can save a marriage.

The film was written by, and stars Selina Ringel (“Single Mother By Choice”) with Ritesh Rajan (“Definition Please”, “Russian Doll”) and Sydney Park (“First Love”, “The Walking Dead”) supported by Roberto Aguire (“Boulevard”, “Too Old To Die Young”), Marianna Burelli (“Ultra Violet & Black Scorpion”, “Paramedicos”), Graham Sibley (“Good Trouble”, “Dark Web”), Anna Campbell (“Nora”, “Jane the Virgin”), and features Hernan Mendoza (“Gringo”), Gerry Bednob (“40 Year Old Virgin”).

“We tell stories inspired by our lives. This film was sparked by a moment that made me question my sexuality, societal conventions, and honesty in relationships, which, needless to say, was quite a journey to experience with your husband (director Dan Levy Dagerman),” said Ringel.

The Fithian Group last month announced, supported by more than 90 filmmakers, Attend, a digital marketplace designed to grow the annual theatrical release slate. The Fithian Group is working with the support of The Vista Group and its leading technologies to develop Attend, by featuring mid-range movies that have disappeared from cinemas, international movies seeking domestic releases, and independent movies that typically receive limited theatrical release but could gain broader audiences through data-driven theater selection, scheduling and marketing.

The “You, Me & Her” release will allow the parties to harness the conversations between filmmakers and theater owners into the automated tools that will combine with the industry’s leading data set to form Attend.

“We believe there is an enormous opportunity to rethink the way movies reach theaters and the way movies reach audiences,” said Jackie Brenneman, founding partner of The Fithian Group. “Attend allows for unprecedented collaboration between filmmakers, theater owners, and marketers in expanding the reach of theatrical moviemaking. With “You, Me & Her” and Dan and Selina’s embrace of experimentation, we think we have an ideal project to build the tools that will become Attend.”

“Our latest feature film, “You, Me & Her”, is all about trying new things and breaking molds,” said Dagerman and Ringel. “We are thrilled to be partnering with The Fithian Group to continue that journey by crafting an innovative theatrical experience that’s as bold as the film itself.”

“You, Me & Her” is actively partnering with influencers, content creators and brands that authentically resonate with the themes of the film. Their brand partners to date include Lalo Tequila, Zomoz Mezcal, The Pleasure Chest, PleasureMed, Candier by Ryan Porter, Simmr, Potli, Tierra Rosa, PYM Mood Chews, FemmeFun and La Nua.

The “You, Me & Her” team will be activating unique experiences in different theaters all over the nation. In partnership with Riviera Nayarit, Hotel Ysuri and Casa Selva audience members will even have the chance to win a trip to Mexico.

Selina Ringel and Dan Levy Dagerman are represented by Doug Warner of Warner Artist Management.

To become a film ambassador, click www.ymhmovie.com/film-ambassador To learn more about Attend, click www.the-fithian-group.com/attend