Tag Archives: Xpand

No More Silver Screens In France

CNC LogoBy 8:00 am Friday morning I had three voicemails and five emails all either trying to pass along or confirm the same implausible news. Rumor was spreading fast that France’s Le Centre national du cinéma et de l’image animée, otherwise known as the CNC, had banned silver screens throughout the country, giving exhibitors a five year timeframe to comply. If true, it could have enormous implications in the 3D market.

I initially thought some announcement the CNC had made was being misinterpreted after the rumor mill twisted it into something far more alarming. As a part of France’s Ministry of Culture the CNC is responsible for regulating cinema as well as the production and promotion of “audiovisual arts” within the country, so it’s easy to see how such a rumor could be easily believed. However, a quick trip to the CNC website informed me the news was accurate.

At the start of a six day conference on technology in exhibition and distribution, CNC president Eric Garandeau announced an “agreement to ensure the quality of film screenings in movie theaters in the digital age.” In his opening remarks Garandeau acknowledged all the hard work that goes into making a movie and that, “if so many people put so much care to seek perfection in the image, it is necessary that these efforts are visible and even sublimated on the screen, in the most beautiful manner.” Wanting to see the difference for himself, Garandeau held a test screening to see “if a layman could make a comparison and tell the difference between a white screen and a silver screen.”

Garandeau says he saw the bright smile of Oscar winning actor Jean Dujardin switch from white to gray during the test and that the brightness level at the edges of the screen, compared to the center, decreased significantly. Not surprising since color balance, luminance consistency, and hot spots are the major drawbacks when it comes to silver screens, especially when they are used for 2D films.

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Popularity: 5% [?]

Designer Brands Give 3D Glasses A Makeover

Oakley 3D Tron Edition.jpg

Oakley's Limited Edition Tron 3D Gascan Glasses

Sometime last month I tagged a couple of blog posts about designer 3D glasses intending to write about them in the near future. After a Los Angeles Times story covered the subject yesterday, I figured it was about time to aggregate all the information into a post here.

More than a year after RealD announced that they would be teaming up with manufacturers to certify 3D glasses from name brand designers, the first models began hitting the market in October. Making waves first was Oakley, which announced they had created a pair of 3D specs with a proprietary technology named HDO-3D. The company claims their “premium glasses are engineered for unrivaled 3D performance, superior visual clarity and signature Oakley comfort”.

In a smart marketing move, Oakley is teaming up with Disney on the studio upcoming “Tron: Legacy” release by offering a special collectible limited edition “Tron” version of their Gascan 3D glasses which look as if they were take straight out of the sci-fi flick. A regular pair of Oakley 3D glasses will set you back USD $120, while the “Tron: Legacy” model goes for USD $150.

Gucci also began selling a pair of upscale 3D glasses last month for $225 and Marchon Eyewear has licensed their glasses to both Calvin Klein and Nautica who will sell pairs for between USD $95 and USD $150. Meanwhile, Australian based Look3D has been offering stylish RealD certified glasses since late last year.

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Popularity: 3% [?]

Cinema News Roundup – 29-30 May

-Thinking of searching your cinema patrons bags for camcorders? You could end up like a somewhat indiscreet Canadian cinema owner who was ordered to pay C$10,000 in damages to a woman and her daughter for violating their privacy. From CTV.ca, “Security guards didn’t find any video equipment in the family’s bags, but did turn up a large selection of snack food, which they asked the family to take back to their vehicle, Lurie said. “They did so willingly. But they continued the search of the bags and while searching they also uncovered some birth control pills belonging to the older daughter,” Lurie said.” Needless to say, this proved a bit of a surprise to the mother, who promptly sued Cinemas Guzzo in Montreal. Mr Guzzo, VP of the cinema says searches of patrtons bags will continue, but “I don’t want to put my hands in your bag. In fact, leave the bags in the car.“”;

- BECTU, UK’s Media and Entertainment labour union, has launched a study of how the future will impact cinema technicians. The unions website lists a set of ‘Future challenges’:

* How will an increase in digital projection affect projectionist roles?
* What new skills challenges do staff face?
* Is there room for new skills to be developed alongside the current skillset?
* Are significant job losses a necessary consequence of digital projection?
* How will digitisation affect career development?

These are important questions and it is good to see BECTU taking this up at an early stage. Hopefully in addition to the Cinema Exhibitors Association and to the BKSTS, BECTU will also co-ordinating it with other public efforts in the UK, such as those of Skillset, in the digital field;

- NEC is touting its new high brightness projector ahead of this weekend’s US release of Pixar’s “Up.” The NEC NC2500S-A 2K digital cinema projector will be used at New York’s Ziegfeld Theatre, according to the press release, which goes on to say that it, “allows 3D content to utilize the full 2K resolution of the 1.2” DMD from Texas Instruments using triple flash technology for smooth motion. With an increase in resolution and brightness of up to 33 percent, compared to previous generations, the boost in performance means a greater viewing experience for theatergoers.NEC is offering this upgrade “free” to all pre-existing customers, presumably meaning that they will swap out older projectors.. NEC wishes to make it clear that it is NOT offering this upgrade “free” and that it is a parts upgrade, not a complete swap of the projector;

– Active 3D eye-wear company XpanD is supplying its glasses to Spanish exhibitor Yelmo. From the press release, “Yelmo Cines, which has a prominent presence with 370 screens and growing, a driving annual attendance over 12 million and a leading position, will continue to help drive the digital expansion by installing 29 XpanD 3D screens in 2009, six which are already operating.” Technically, XpanD is not installing ‘screens’ as you can move the glasses and IR transmitters between any auditoriums in a multiplex. Interestingly no mention of Arts Alliance, who had previously trumpeted how they were helping expand Yelmo’s digital capabilities for 3D. What’s the Spanish word for ungratefull?;

- Despite the economic downturn in Gulf state cities like Dubai, the multiplex boom continues according to Khaleeji Times. “Watching movies is going to get a lot better with The Dubai Mall all set to open the Reel Cinemas, one of UAE’s largest cinema complexes featuring 22 screens and a seating capacity for 2,800 people. The highlight of the cineplex is the introduction of the Hollywood Chic design concept, which ensures a modern ?cinema experience.” It will also feature the first dedicated art-house halls in a Dubai multiplex, called Platinum Movie Suites. The company is a joint venture established between Cathay Organisation Singapore and Emaar Malls Group Dubai in 2007;

- Possibly stung by the decision of AMC and Regal Cinema to go with Sony’s 4K projectors, Christie Digital has put out a press release announcing that “Independent exhibitors continue to embrace proven Christie DLP Cinema® projectors.” Upon closer reading the press release turns out to be about Christie’s work with dealers and re-sellers for the 2K projectors to offer “more customizable programs that provide marketing and sales support, technical advice and expertise, maintain spare parts inventory, and deliver a streamlined RMA process which resolves issues quickly and speeds up the advanced warranty replacement process.” It then goes on to list several testimonials. All true and important, but no doubt Christie would have preferred to put out a press release with the name ‘Regal’ or ‘AMC’ in it, rather than ‘Classic Cinemas’ and ‘Essex Cinemas’, fine independent exhibitors though these may be;

- Growth in 3D and large format (LF) cinemas is what is driving Ballantyne of Omaha’s expansion of its cinema screen manufacturing capacity at its Canadian Strong/MDI Screen Systems subsidiary, according to this press release. “The expansion effort, which began in the latter half of 2008 and will continue through 2009, is focused on expanding plant capacity and productivity, as well as improving production methods to further enhance screen quality.” The expansion wil tripple capacity. It goes without saying that it is great news in these tough times to see an industry and company expanding instead of laying of people or asking for bail outs;

- AMC is raising $300m worth of capital to help pay for $250m worth of debt, according to this announcement. “AMC Entertainment Inc. (“AMC” or the “Company”) announced today that it is proposing to issue $300 million aggregate principal amount of senior notes due 2019 (the “Notes”) in a private offering that is exempt from the registration requirements of the Securities Act of 1933, as amended (the “Securities Act”). The Company intends to use a portion of the net proceeds from this private offering to purchase the Company’s outstanding $250 million aggregate principal amount of 8?% Senior Notes due 2012 (the “2012 Notes”)” The difference of $50m will be used for ‘other general corporate purposes‘;

Two historic cinema buildings in Scotland’s two principal cities, Edinburgh and Glasgow, face demolition. The razing of Clerk Street’s Odeon Cinema (pictures right) has been given the go ahead by Edinburgh’s City Council, but “Proposals to demolish the auditorium of an historic cinema in Edinburgh are “not justified”, according to a report commissioned by Historic Scotland,” reports BBC News. Meanwhile, The Scotsman reports that, “a historic former cinema in Glasgow is facing demolition after fire ripped through it in the early hours of yesterday morning…The Coliseum had fallen into disrepair and was on the Register for Scotland Buildings at Risk list. Originally a theatre, it opened in 1905 and was based on the now demolished Ardwick Empire in Manchester, and seated almost 3,000 people.” It was the first cinema in Glasgow to show ‘talking pictures’, but like all-too-many UK cinemas only survived as a bingo hall in its last 15 yearts of existance.

Popularity: 37% [?]

Daily Cinema Roundup-Monday April 27

–News on the Croisette: Xpand announced today that it was officially chosen as the 3D digital system provider at this year’s Festival De Cannes.

The 62nd Festival de Cannes will begin its opening ceremony on May 13 with Pixar Animation Studios’ first stereoscopic 3D animated feature “Up,” which Disney opens May 29 in North America.

Xpand will supply the projection for the “Up” screening, and will have four additional 3D systems throughout the Film Festival and the Marché du Film. The 3D screenings will be integrated by XDC using Christie projectors. Presentations will use the Xpand Series 101 3D active glasses.

Xpand reported that it has exceeded more than 800 3D screens worldwide and has approximately 100 transacted deals scheduled through June 2009.

“Up” looks poised to be another hit for Pixar. A 47 minute “Up” preview was screened last month at Showest and received very favorable feedback.

–UK theme park Legoland Windsor and RealD have partnered to upgrade the park’s Imagination Theatre with RealD 3D technology. This marks RealD’s first installation in a European theme park and the second partnership between RealD and Legoland (RealD is installed at Legoland California).

The Imagination Theatre 4D presentations “Spellbreaker 4D” and “Bob the Builder in 4D”  are slated to combine digital 3D with environmental elements, such as wind and water.

Popularity: 30% [?]

Battle Brews Over 3D Glasses In Europe

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RealD's Disposable 3D Glasses

Late last week I picked up on a rumor that was circulating about European exhibitors.  Apparently, they are rejecting digital 3D versions of DreamWorks Animation’s “Monsters vs. Aliens” in lieu of 2D digital and 35mm prints as a response to being told that distributors will not pick up the tab for 3D glasses.  The film opens internationally on March 27th.

Disposable polarized 3D glasses cost between 50 and 99 cents (USD) and are required to view digital 3D movies shown using systems manufactured by RealD and Masterimage.  “Active glasses”, which operate using LCD lenses that flicker open and closed at the shutter rate of the projector, are reusable and cost upwards of USD $$25 to $30.  Such glasses are necessary to view 3D films shown using XpanD technology.  Reusable glasses for Dolby’s color wheel system cost USD $23.  More than likely the dispute is over disposable glasses rather than reusable glasses since it is generally accepted that the exhibitor will be responsible for the latter.

In North America it has become a somewhat common practice for the distributor of a 3D film to pay for disposable glasses in part or entirely.  This may not last however since distribution chiefs such as Mark Christiansen of Paramount Pictures have said they are determining whether they will be reimbursing an exhibitor for the cost of disposable glasses on a film by film basis.

The theatre owners that reported the unofficial boycott of “Monsters vs. Aliens” in 3D were from the Netherlands, the United Kingdom and a few Scandinavian countries.  Equipment manufacturers and the few dealers I spoke with confirmed the story, and were somewhat frustrated as they believe such issues will hold up the rollout of digital cinema in Europe.  Read More »

Popularity: 100% [?]

Active 3D Glasses Are Still Going Strong In Europe

xpand_0046-medium_300 One of the messages emerging from the recently concluded iDIFF conference in Paris – other than the fact that French penchant for strikes remains undiminished in the current economic downturn – is that active 3D glasses are still going strong in continental Europe, which is holding out against the RealD hegemony of US and UK. This is good news for market leader XpanD (nee NuVision), which had just launched its latest generation of glasses, called X101 Series.

From the press release:

XpanD’s new X101 Seriesof 3D active glassesrepresent several months of comprehensive R&D, engineering and design to equip them with state-of-the-art technical features and a streamlined, stylish appearance to optimize guest experience, comfort and to ease exhibitor operations.  The core 3D viewing technology is the company’s patented “pi-cell” system, in which a specialized, fast-switching liquid crystal cell provides rapid, stereoscopic shutter action to deliver alternate right- and left-eye images.

New and upgraded features of the redesign were added with both exhibitors and their customers in mind. They include rugged construction with built-in flex points and replaceable batteries that extend product life, a lightweight and stylish form factor that is comfortable even when worn over eyeglasses, a modular design to accommodate both adults and children, environmentally friendly diodes, and a power-saving auto on/off mechanism. The light-efficient technology delivers the brightest possible picture and saves projector lamp power. The glasses also feature long-range IR signal activation, compatibility with DLP cinema chips, and a choice of two elective anti-theft systems.

Read that in reverse and you get a litany of the problems that have bedeviled active glasses: short life span batteries, one-size-don’t-fit-all, IR signal reception problems, ugly bulky look and high cost for shrinkage (loss/theft) is what has weighed the scale down, that was boosted on the other end by no need to install silver screen, no need for complicated gears in front of the projector, ability to move between different auditoria and, most importantly to some exhibitor, no need to pay ongoing licence fees to RealD. The latter point in particular has been a sore spot in discussions between RealD and some European exhibitors.

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Popularity: 16% [?]