VOX Cinemas Hosts Egyptian Premiere of “Alhamour H.A.”, the First Saudi Movie to be Commercially Presented in Egyptian Cinemas

VOX Cinemas hosted the Egyptian premiere of "Alhamour H.A.", the first Saudi movie to be commercially presented in Egyptian cinemas

Special screening and gala ceremony was attended by the movie’s cast and director

Riyadh, Saudi Arabia & Cairo, Egypt ( February 14, 2023 ) -

VOX Cinemas, the dedicated cinema arm of Majid Al Futtaim, last night hosted the Egyptian premiere of “Alhamour H.A.”, the first Saudi movie to be commercially presented in Egyptian cinemas. The gala ceremony at VOX Cinemas Mall of Egypt was attended by the cast including Khaled Yaslam, Fatima AlBanawi, Fahad Alqahtani, Ali Alsharif, Ismael Alhasan, Khairiah Abulaban, and director Abdulelah Alqurashi. The comedy drama is being distributed across Saudi Arabia, Egypt and the GCC by Majid Al Futtaim Distribution and releases in cinemas across Egypt on 15 February.

“The premiere of “Alhamour H.A.” marks an important milestone for Saudi’s rapidly developing film industry and demonstrates the great strides that the Kingdom is making towards its aspiration to become a regional production powerhouse”, said Toni El Massih, Managing Director – Cinemas, Majid Al Futtaim Entertainment. He added, “VOX Cinemas is proud to bring homegrown content such as “Alhamour H.A.” to wider audiences across the region, underpinning our commitment to champion emerging talent and illuminate untold and authentic local stories on the big screen.”

Based on true events that occurred in Jeddah in the early 2000s, “Alhamour H.A.” revolves around a security guard who amasses a huge fortune through fraud and convinces others to invest their money with him with the promise of a quick profit before things take a turn. The eagerly awaited movie is written by Hani Kadour and Omar Bahabri and is produced by Boulevard Productions. The film’s score was produced by Egyptian multi-award winning composer Hesham Nazih.

Majid Al Futtaim has been operating a regional film distribution business since 2018. In just over five years, it has established itself as one of the largest film distributors in the MENA region and acts as an independent distributor as well as working with major film studios. In 2022, it enjoyed great success with the movies it distributed including “Al Kameen (The Ambush)”, which cemented its position as the most successful Emirati and Arabic-language move ever in the UAE, Bergen, the most successful Turkish movie in the Middle East and 3amohom, which enjoyed the biggest box office opening ever for an Arabic movie in Saudi Arabia. Most recently, Majid Al Futtaim Distribution released the box office sensation Pathaan, which broke record to become the highest grossing Hindi film ever in Saudi Arabia.

“Alhamour H.A.” releases in Egypt on 15 February followed by UAE, Kuwait, Qatar, Bahrain, Oman, Jordan and Iraq on the 16 February. For more information or to book tickets visit voxcinemas.com.

About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses, spanning 17 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.

Majid Al Futtaim owns and operates 29 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, Mall of Oman, City Centre malls, My City Centre neighbourhood centres and five community malls, which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia, operating a portfolio of more than 375 outlets including City+, the region’s first checkout-free store, and an online store.

Majid Al Futtaim operates more than 600 VOX Cinemas screens, as well as a portfolio of world-class leisure and entertainment experiences across the region, including Ski Dubai, Ski Egypt, Dreamscape, Magic Planet, Little Explorers and iFLY Dubai. The Company is parent to a Fashion, Home and Specialty retail business, representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, and THAT, a Majid Al Futtaim fashion concept store and app. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.