Powster's 'Showtimes Platform' Is A Blueprint for Promoting and Marketing New Filmmaker Talent and Increasing Ticket Sales
Powster, the global leader in film distribution marketing websites and a leading creative studio helping to connect movie studios and moviegoers, has launched the official movie platform for “Unrest” to support the filmmaking team, promote the movie and increase ticket sales. Powster, located in London and Los Angeles, is a Vista Group International company (NZX & ASX: VGL) and a 2018 In-Kind Supporter of Sundance Institute.
As “Unrest’s” official movie platform, Powster’s Showtimes Platform allows users to search for theaters and find movie showtimes for “Unrest” across the whole of the U.S. and internationally. The platform is totally responsive across desktop and mobile devices.
“Unrest,” which premiered at the 2017 Sundance Film Festival, has had a successful theatrical and community screening run in the U.S. and UK with the help of Powster’s Showtimes Platform. (Platform available here)
By working with “Unrest,” a Sundance Institute Creative Distribution Fellowship recipient, Powster is encouraging data transparency within the industry. The Powster Showtimes Platform tool will be featured in a case study developed by Sundance Institute. Powster’s ultimate goal is to encourage filmmakers to learn more about their audiences to help them better understand the trajectory of their career. The platform is totally responsive across desktop and mobile devices, and used by all six major movie studios as well as over 70 independent distributors.
“Working with ‘Unrest’ and Sundance Institute’s Creative Distribution team supports Powster’s objective of growing the theatrical industry,” said Ste Thompson, CEO of Powster. “By providing world-class major movie studio theatrical marketing tools to independent filmmakers we are helping audiences discover new and exciting content.”
“We’re grateful for the support Powster is providing the ‘Unrest’ filmmakers,” said Chris Horton, Director of Sundance Institute’s Creative Distribution Initiative. “Powster’s intuitive ticketing interface will provide the filmmakers with rich analytics that will aid their innovative approach to reaching audiences.”
“Unrest” tells the story of Jennifer Brea, an active Harvard PhD student about to marry the love of her life – when suddenly her body starts failing her. Hoping to shed light on her strange symptoms, Jennifer grabs a camera and films the darkest moments unfolding before her eyes as she is derailed by M.E. (commonly known as Chronic Fatigue Syndrome), a mysterious illness some still believe is “all in your head.”
In this moving tale of love and loss, newlyweds Jennifer and Omar search for answers as they face unexpected obstacles with great heart. Often confined by her illness to the private space of her bed, Jen is moved to connect with others around the globe. Utilizing Skype, she unlocks a forgotten community with intimate portraits of four other families suffering similarly.
Director Jennifer Brea’s wonderfully honest portrayal asks us to rethink the stigma around an illness that affects millions of people. “Unrest” is a vulnerable and eloquent personal documentary that is sure to hit closer to home than many could imagine.
Powster, a Vista Group (NZX & ASX: VGL) company, is a creative and innovation studio operating in London and Los Angeles. The business provides creative services to the film and music industry and creates products to help engage users with entertainment content. The global leader in film distribution marketing websites, Powster creates more than 100 destinations a month for 70+ movie distributors in over 40 countries. The Powster movie platform enables over five million consumers a week to discover cinema show times on official movie websites. Powster is modernizing how movies are marketed and delivering innovation to digital entertainment content.
About Vista Group International:
Vista Group International (Vista Group) is a public company, listed on both the New Zealand and Australian stock exchanges (NZX & ASX: VGL). Vista Group provides cinema management, film distribution and customer analytics software to companies across the global film industry. Cinema management software is provided by Vista Entertainment Solutions, the core business of the Group. Movio (authority in moviegoer data analytics), Veezi (cloud-based SaaS software for the Independent Cinema Market), MACCS (film distribution software), Numero (box office reporting software for film distributors and cinemas), Cinema Intelligence by Share Dimension (business intelligence solutions), Powster (creative studio and marketing platform for movie studios) and Flicks (moviegoer ‘go to’ portal for movie information) provide products that leverage the success of this platform into other parts of the film industry; from production and distribution, to cinema exhibition through to the moviegoer experience. Vista Group has over 500 staff across nine offices in New Zealand (Auckland headquarters), Sydney, Los Angeles, Dallas, London, the Netherlands, Romania and China.