The Partnership Unlocks a Streaming Solution for Cinemas Worldwide Amidst Closures
ScreenPlus today announced an exclusive partnership with cinema software company, Vista Group, that will enable cinema exhibitors to launch their own personalized VOD platform and offer films directly to their customers for at-home streaming.
The partnership will launch ScreenPlus’ VOD solution in every major territory from this week, promoted by Vista Group, and offers the potential to unlock a new revenue stream for exhibitors who will be able to activate and customize the platform via their cinema’s website.
It will also combine the world class studio grade piracy protection and digital rights management of ScreenPlus with Vista’s leading cinema operations, management, loyalty and marketing systems. With cinemas currently closed due to COVID-19 restrictions, the solution offers exhibitors the opportunity to build new revenue streams and build a continuing relationship with new and existing customers.
A leading supplier of software and technology solutions to the cinema exhibition and distribution market, Vista Group currently services more than 50% of large cinema chains worldwide including: Regal Theatres (USA), Bow Tie Cinemas (USA), Emagine Entertainment (USA), B&B Theater (USA), Landmark Theatres (USA), Cineplex (Canada), Lumiere Pavilions (China), Cineworld Cinemas (UK), Odeon Cinemas (UK), Curzon Cinemas (UK), Vue Entertainment (UK), Hoyts Cinemas (Australia, New Zealand), Event Cinemas (Australia, New Zealand), Reading Cinemas (Australia, New Zealand), Limelight Cinemas (Australia), Ster-Kinekor (South Africa) and Mars Cinema Group (Turkey).
ScreenPlus Director, John Barnett says: “We couldn’t be more thrilled to announce this partnership with Vista Group. ScreenPlus is a market-leading platform that connects people with their favorite local cinemas, enabling them to watch new releases through the portal of their cinema, but at home. The cinemas have lost out as a result of the current COVID-19 crisis, but this will potentially generate additional revenue and retain the relationships exhibitors have with their customers.”
Vista Group Founder and Chief Product Officer, Murray Holdaway says: “We have been working with [ScreenPlus developers] Shift72 to bring the ScreenPlus solution to our exhibition customers for some time. The outbreak of COVID-19 has seen us accelerate the release of the product to the exhibition market. The templated nature of the solution, which is SaaS based, enables us to stand up customized VOD sites for our customers in very short time frames. Shift72’s technology and delivery are world class, and we are excited to put exhibitors in the driving seat, creating new offerings they can provide to their customers.”
Developed by parent company Shift72 Ltd, ScreenPlus has created a reputation for delivering the platforms that host many of the world’s leading festivals and markets. The company most recently worked with SXSW, offering a secure platform for press and industry to view this year’s entries, as well as the CPH:DOX Festival which went virtual last month using the ScreenPlus technology. Shift72 has also powered top markets for several years including Cannes Marché du Film, SXSW Film Festival and the AFM.
Launched in 2019 and available worldwide, ScreenPlus is a premium video on demand (PVOD) solution that enables exhibitors to quickly deploy their own cinema or festival on demand service and begin selling new release films directly to consumers at home. In an ever-evolving multiscreen world, ScreenPlus unlocks a new in-home revenue stream for cinema clients and future-proofs to ensure exhibitors are not cut out by other platforms and during disruptions to cinema-going.
ScreenPlus is an industry-controlled solution from which both the distributor and exhibitor benefit and content is secured with studio grade piracy protection. Developed for various clientele from exhibitors and entertainment brands to studios, production companies, film festivals, markets and award shows, the application can be individually customized to match each client’s needs.
ScreenPlus was developed by parent company Shift72 Ltd, who most recently worked with: SXSW Film Festival, Cannes Marché du Film, CPH:DOX, Lonely Planet and the AFM.
For more information on ScreenPlus, visit: https://www.screenplus.com/
About Vista Group:
Vista Group is the leading supplier of software and technology solutions to the cinema exhibition and distribution market, Vista Group currently services more than 50% of large cinema chains worldwide. Through its subsidiary Movio, Vista Group is also a supplier of marketing software and data solutions to studios and distributors around the world.
For more information on Vista Group, visit: https://www.vistagroup.co/