Vista Cinema Signs Agreement with Marcus Theatres, the fourth Largest Cinema Exhibition Chain in the United States

Marcus Theatres and Vista Group
Auckland, New Zealand & Milwaukee, Wisconsin ( November 19, 2018 ) -

Vista Group International Limited (‘Vista Group’ NZX & ASX: VGL) welcomes Marcus Theatres as a customer of Vista Group company Vista Entertainment Solutions (‘Vista Cinema’), with the signing of a new long-term agreement.

Currently with 68 sites and 890 screens across 8 states, Marcus Theatres is the fourth largest theatre circuit in the United States. However, Marcus Theatres recently announced an agreement in which the company will acquire the assets of Movie Tavern, increasing its footprint to 90 locations, 1,098 screens and 17 states upon the completion of the transaction. The Vista Cinema and Marcus Theatres teams will partner on Vista’s products across the entire circuit, beginning immediately.

Vista Cinema offers a diverse cinema management product set to meet the needs of movie theatres, ranging from box office ticketing and concessions Point of Sale to corporate dashboards, analysis and reporting, to loyalty solutions and white-label web and mobile applications. Marcus Theatres has licensed numerous modules under an enterprise agreement and intends to fully utilize Vista’s end-to-end suite with the goals of improving customer offerings and creating efficiencies throughout their business. Included is Vista’s new cloud-based Cinema Manager product, which enables theatre managers’ mobility and provides them with everything they need to streamline their entire working day and that of their cinema staff.

In conjunction with the signing of the Vista Cinema agreement, Marcus Theatres has agreed to an extension with Movio, also a Vista Group company, to license the full suite of cinema products for a further 36 months, including Movio’s latest innovation, Dynamic Content.

“Partnering with Marcus Theatres is an inspiration for us,” says Leon Newnham, Chief Executive of Vista Cinema. “Across all our Vista Group businesses we’re committed to reimagining the future of cinema management technology and to continuing to design and execute solutions that exceed the needs and wants of both exhibitors and moviegoers. Our partnership with Marcus Theatres is additional incentive to continue to deliver on our promises and consolidate our reputation as an innovator.”

“Vista is the industry leader, consistently moving their product forward for exhibition in unprecedented, innovative ways,” says Rolando Rodriguez, Chairman, President and CEO of Marcus Theatres. “With strong market share and product leadership, Vista understands how to support cinema exhibition. Marcus Theatres and Vista are better together – enabling us to make our cinema experience even more memorable.”

About Vista Entertainment Solutions
Vista Entertainment Solutions Ltd (Vista Cinema) is the world leader in cinema management software solutions with installations in more than 100 countries around the world and an estimated 40% global market share in the Large Cinema Circuit market. The Vista Cinema software product line comprises multiple modules, integrated and scalable, suited to cinema exhibitors operating 20+ screens and 100s of cinemas. Vista Cinema is head-quartered in Auckland, New Zealand and has subsidiaries incorporated in Los Angeles, London, Shanghai, Beijing, Cape Town and Mexico City.

Twitter: @VistaCinema

About Vista Group
Vista Group International Ltd (Vista Group) is a public company, founded in New Zealand in the mid 1990’s and listed on both the New Zealand and Australian stock exchanges in 2014 (NZX & ASX: VGL). The Group provides software and additional technology solutions across the global film industry. Cinema management software is provided by founding company Vista Entertainment Solutions (‘Vista Cinema’), the core business of the Group. Movio (authority in moviegoer data analytics), Veezi (cloud-based software for the Independent Cinema Market), movieXchange (connecting the movie industry to simplify the supply of film media for promotion and the sale of movie tickets), Maccs (film distribution software), Numero (box office reporting software for film distributors and cinemas), Cinema Intelligence (business intelligence solutions), Powster (creative studio and marketing platform for movie studios) and Flicks (moviegoer ‘go to’ portal for movie information), provide an innovative range of complementary products across additional film industry sectors, from production and distribution, to cinema exhibition through to the moviegoer experience.

Vista Group has offices located in New Zealand (Auckland HQ), Sydney, Cape Town, London, the Netherlands, Romania, Shanghai, Beijing, Los Angeles, and Mexico City.


About Marcus Theatres
Marcus Theatres, a division of The Marcus Corporation, is the fourth largest theatre circuit in the United States and currently owns or operates 890 screens at 68 locations in eight states. Upon completion of its announced acquisition of the Movie Tavern circuit in early 2019, Marcus Theatres will own or operate 1,098 screens at 90 locations in 17 states. For more information, please visit and follow the company on Facebook and Twitter (@Marcus_Theatres).