Toronto International Film Festival Selects Arts Alliance Media’s Screenwriter and Lifeguard Solutions for Fourth Consecutive Year to Power Seamless Operations

TIFF partners with Arts Alliance Media for the 4th year, using Screenwriter & Lifeguard to manage content, screenings, and hardware
LONDON, UNITED KINGDOM ( September 2, 2025 ) -

Toronto International Film Festival (TIFF), the world’s largest public film festival, has partnered with Arts Alliance Media (AAM), the global leader in digital cinema software and support, to enable Screenwriter and Lifeguard to manage content, screenings and hardware for a fourth consecutive year.

Marking its 50th edition, TIFF will present more than 250 films across an eleven-day program, inviting audiences from around the world to discover the finest in Canadian and international cinema through screenings, talks, interactive workshops, and exclusive opportunities to connect with filmmakers.

By adopting AAM’s Screenwriter Theatre Management System (TMS), TIFF will harness a powerful tool to streamline operations, scheduling and monitoring features, trailers, and advertisements seamlessly across its entire network, all from one location. With a proven track record supporting international film festivals, Screenwriter will be effective in delivering a smooth, efficient event for organisers and attendees alike, making it the ideal choice for a landmark event of this scale.

While Lifeguard, AAM’s cloud-based Hardware Management System, works in tandem to oversee devices across the network and ensure reliable operations. Providing an advanced in-house NOC solution, Lifeguard empowers TIFF with proactive issue detection through real-time hardware monitoring, enhanced transparency via detailed device tracking, and actionable insights drawn from over 30 operational reports.

David Ong, Chief Commercial Officer at Arts Alliance Media, commented, “We’re honoured to once again be chosen as TIFF’s trusted software partner for the fourth year running, assisting their Operations team to deliver flawless and immersive cinematic experiences.”

About Arts Alliance Media
Arts Alliance Media (AAM) is the global leader in digital cinema software and services, offering a wide range of solutions which help exhibitors to reduce costs, increase efficiency, and improve the cinematic experience for their customers.

AAM’s extensive portfolio, including Producer, Screenwriter, Screenlighter, Lifeguard, and HeyLED, touches over 45,000 screens worldwide, while their network operations centre (NOC) supports several thousand screens.

AAM is part of the Rio-Tech Group, the world’s foremost cinema technologies provider.