The Cinema Foundation today announced the return of National Cinema Day coming to a theater near you this Sunday, August 27th. Building on the unprecedented success of last year’s inaugural National Cinema Day, the Cinema Foundation is calling on film fans across the country to gather for a national day to celebrate the magic of the movies on the big screen. The second annual National Cinema Day celebrates the power of movies to bring us all together, and discounted admissions for all movies at participating U.S. theaters in all formats (including Premium Large Format screens) will be no more than $4. To buy tickets or see a list of participating theaters, visit NationalCinemaDay.org, and your local movie theater’s website or app.

Held at more than 3,000 participating locations with more than 30,000 screens across the country, the one-day event will feature the hottest new titles, independent films and summer blockbusters, and exclusive new content that can only be seen in theaters.

“Following the rousing success of the first annual National Cinema Day, we welcome everyone to join us for the communal experience of one of America’s favorite pastimes – moviegoing,” says Jackie Brenneman, President of The Cinema Foundation. “We look forward to gathering at the movies and celebrating an exciting slate of new releases and classics, from beloved family favorites and outrageous comedies to thought-provoking dramas and thrilling adventures. There’s something for everyone. Let’s all go!”

“Movies have the power to bring us together to share in the joy, the thrill and the magic of a great story told on the big screen,” says Michael O’Leary, President & CEO of the National Association of Theatre Owners. “National Cinema Day is a celebration of movie fandom and of the uniting role that movie theaters play in our communities.”

“We are thrilled to support the second annual National Cinema Day in partnership with The Cinema Foundation and help drive more movie fans into theaters this summer,” says Jerramy Hainline, Senior Vice President, Fandango Ticketing, a sponsor of the event. “With consumer appetite for top-notch entertainment at a high, and a blockbuster slate of summer movies still in theaters, National Cinema Day allows movie lovers across the country a chance to see one or several titles at a great price.”

After last year’s National Cinema Day, in a Fandango consumer survey of more than 2,000 U.S. ticket buyers,
participants noted the top five reasons they would likely buy tickets for the next National Cinema Day, including affordable pricing, ability to see a specific movie they’ve been wanting to see, time with loved ones, being a big fan of a particular movie franchise, and a fun activity for their weekend plans.

On August 27th, dozens of movies in all formats at all participating theaters will be no more than $4, including new films opening this weekend like “Gran Turismo: Based on a True Story,” “Golda,” “The Hill,” “Retribution,” and “Bottoms,” current box office hits like “Barbie,” “Oppenheimer,” “Teenage Mutant Ninja Turtles: Mutant Mayhem,” and “Sound of Freedom,” recent family hits like “The Super Mario Bros. Movie” and Disney’s “The Little Mermaid Sing-Along,” to classic re-releases like “Jurassic Park” (3D), “American Graffiti,” “Lady Bird,” and “Oldboy.”

For more details, visit NationalCinemaDay.org and find more announcements on social media and from your local theaters. Join friends, families, and communities of moviegoers at a theater near you.

About The Cinema Foundation
The Cinema Foundation is a donor-supported 501(c)(3) charitable non-profit – is dedicated to promoting the essential cinema exhibition industry by developing future diverse workforces and growing moviegoing communities through research, education, and philanthropy.

Since March 2022, the Cinema Foundation’s mission is dedicated to shaping the future of the great collective experience of moviegoing and the cinema industry. It works to support and impact the health of the cinema sector both in the short term and for years to come and is continuously expanding its contributions to the magic of moviegoing. The Cinema Foundation builds on the National Association of Theatre owners’ mission and relationships and expands NATO’s impact in ways that help individual employees and companies as well as the industry as a whole. We are the Foundation of a great industry. For more info, see thecinemafoundation.org.