Spotlight partners with Brian Schultz and expands network in key markets including NY and LA
Spotlight Cinema Networks announced today LOOK Dine-In Cinemas joins Spotlight’s exhibitor network and Spotlight will serve as its exclusive cinema advertising sales representative. The partnership with the innovator of in-theatre dining, Brian Schultz, reinforces Spotlight’s position as the cinema advertising leader in reaching the 21+ adult demographic through its nationwide network of art houses, luxury, and dine-in exhibitors.
Brian Schultz, in-theatre dining visionary and champion of the cinema experience, recently opened his first five locations under the new LOOK Dine-In Cinemas brand. LOOK’S five theatres, with a total of 59 screens, are open in top markets Dallas and Los Angeles. Schultz also has ambitious plans to open additional locations in the country’s top DMAs in the near future. Through its modern, luxury model, LOOK Dine-In Cinemas sets itself apart from the average dine-in experience, offering uninterrupted movies, upscale food, and cocktails in an immersive environment.
“After navigating a very difficult year during this pandemic, this addition solidifies our network for years to come. The locations joining our portfolio will be very attractive to our advertising community as audiences continually return to the cinema and enjoy films the way they were meant to be viewed: on the big screen,” said Michael Sakin, President, Spotlight Cinema Networks. “LOOK Dine-In Cinemas’ presence in our network strengthens our reach and gives marketers access to cultured audiences in the nation’s most desirable markets. We’re looking forward to the reemergence of cinema experiences nationwide with LOOK Dine-In Cinemas as a key component to our strategy.”
“It’s exciting to partner with a nationally recognized leader and initiator of in-theatre dining,” said Bernadette McCabe, EVP, Event Cinema & Exhibitor Relations, Spotlight Cinema Networks. “Spotlight is committed to curating a network of exhibitor partners that offer premium cinema experiences and we look forward to delivering a quality preshow experience for LOOK Dine-In Cinemas’ audience.”
“We are truly excited about our partnership with Spotlight Cinema Networks,” said Brian Schultz, CEO, LOOK Dine-In Cinemas. “I don’t think of our partnership as cinema advertising. Spotlight is part of the show. Bringing our guests information about products, films, all different kinds of things that are educational. They’ve done a great job partnering and creating a preshow that’s both entertaining and informative. They’re really trying to tailor the content to that customer base.”
About Spotlight Cinema Networks
Spotlight Cinema Networks was founded in 2010 by entertainment and advertising veterans, Mark Cuban, Todd Wagner, Jerry Rakfeldt and Michael Sakin to serve the needs of art house, luxury and dine-in exhibitors for cinema advertising, preshow entertainment, and digital display distribution. Spotlight represents segment leaders including Angelika Film Center, Laemmle Theatres, Landmark Theatres, Cinépolis Luxury Cinemas, Flix Brewhouse, LOOK Dine-In Cinemas and Silverspot Cinemas. CineLife, Spotlight’s consumer entertainment platform, connects moviegoers with quality content and independent films wherever they are on view (in-theatre, AVOD, online and app). CineLife Entertainment distributes a variety of event cinema titles to theatres across the U.S. For more information visit: www.spotlightcinemanetworks.com, www.cinelife.com and www.cinelifeentertainment.com.
About LOOK Dine-In Cinemas
LOOK Dine-In Cinemas is a technology driven, dine-in movie exhibition company based in Dallas, TX. The first LOOK Dine-In Cinemas, a 14-screen full-service, technology-first movie theater located at 10110 Technology Boulevard, Dallas, TX 75220. Currently, there are five theatres, with a total of 59 screens, open in top markets Dallas and Los Angeles with ambitious plans to open additional locations in the country’s top DMAs in the near future.