Severtson Screens, a global leader in innovative and quality projection screens for the cinema, commercial, pro AV, and home theater markets, is proud to announce that it will feature its next generation SAT-4K Acoustically-Transparent cinema projection screen line and enhanced SeVision 3D GX-WA projection screen coating during the 2022 MENA Cinema Forum, held in Dubai, United Arab Emirates from Oct. 25-26 at Atlantis, The Palm for which Severtson is a strategic Cinema Screen partner, ShowEast, held in Miami from Oct. 17-20, and ICA-Australia, held in Queensland, Australia from Oct. 25-27. Severtson will also feature its updated cinema screen “Price Estimator” for its dealer base during these shows.

“Our SAT-4K has received tremendous accolades since its launch, and we are proud to build upon its success with the next generation which features an even finer weave and whiter material that makes the viewing image even better than before,” explained Toby Severtson, president and CEO of Severtson Corp. “Made in the USA, the SAT-4K’s acoustic abilities are not hampered by the finer weave, and we can now also seam SAT-4K for larger cinema screens to virtually limitless sizes.”

Said Ricardo LaPorta, South America Territory Sales Manager for Christie Digital Systems, “When we first saw a demonstration of Severtson’s SAT-4K material, we did not have any sound quality loss with high pitch frequency audio, as such loss is apparent in vinyl screens. The SAT-4K has tremendous sound transfer capabilities, along with remarkable visual clarity. To say we are impressed is an understatement.”

LaPorta added that due to the SAT-4K’s performance, they are now using the SAT-4K screen in Christie’s Sao Paulo, Brazil training facility.

Severtson continued, “The foldable SAT-4K is the ideal projection screen for virtually all cinema requirements. Like perforated screens, the sound stage can be placed directly behind the screen at the same horizontal axis, allowing the vocals and the special effects to be completely in sync with the brilliant images on display. Due to almost no audio frequency loss, the SAT-4K screen allows for a completely immersive cinema experience.”

Severtson Corp. V.P. & Chief Operating Officer Dan Maxwell added, “Our folded shipping method allows for no loss in the screen’s structural nor visible integrity, and now makes international distribution of the SAT-4K cinema screen line highly affordable, reducing international shipping costs by up to 70 percent.”

Currently available to nearly limitless sizes in both height and length, the SAT-4K cinema screen meets or exceeds all industry standards for optimum video and acoustic performance, with reference quality reproduction of the digital image combined with true fidelity of the original soundtrack.

Additional specifications include:

• Surface: SAT-4K acoustically woven screen material
• Gain: 1.18
• Max height: 16 ft seamless; customizable to desired specifications with seams
• Viewing Angle: 160 degrees
• Flame and mildew resistant

Custom and standard sizes are available. Severtson asks that customers contact them directly for individual pricing for their specific needs.

“Our enhanced SeVision 3D GX-WA projection screen coating is a brilliant example of Severtson Screens’ continued quest for quality, improvement, and innovation,” added Severtson. “The SeVision 3D GX-WA coating provides the benefits of the standard S?Vision 3D GX coating, but offers increased uniformity and brightness typically seen more often on 2D white screens. It is also engineered specifically to increase the viewing angle over standard silver screens while also reducing hotspotting.”

Specifications of the enhanced S?Vision 3D GX-WA include:

• Surface: smooth PVC w/ high gain optical coating for perfect texture and gain uniformity
• Gain: 1.4 – 3.0 on axis +/- 0.2
• Signal to noise ratio: 100 – 200+:1Available perforations: standard, micro, digital, non-perf
• Materials: panel width 62-inches; thickness 12mil (0.3mm)
• Edges: 6-inch standard grommet spacing (optional 9in., 4.5in, 3in. spacing)
• Webbing: 2.5-inch standard
• Packaging: rolled (tube only, tray & tube, full crate); folded (crate)

“Do you already know exactly what you’re looking for in a cinema screen and want to know the price right away, any time of the day or night?” asked Severtson. “We’ve designed the price estimator to do just that for our dealer network. Simply log on to severtsonscreens.com/tools. After registering and logging in, dealers can instantly get quotes on the exact cinema screen they are looking for. This tool saves a lot of time for customers, especially with international orders. With this new tool, dealers can find out prices without having to speak with a sales representative or waiting for an email response.”

Once the dealer is registered with an account and granted access at severtsonscreens.com/register, the tool provides product and packaging price estimates for Severtson cinema screens as soon as they input the necessary required information, such as screen dimensions, coating, material, and desired packaging. The packaging portion of the price estimate is then calculated based on the selected product’s weight and container dimensions, which the tool also provides. For each estimate requested, the customer will receive an automated email and PDF file detailing the screen price and packaging estimate. Prices are only estimates and do not include shipping charges or any other potential international fees.

Severtson Corporation is a member of the International Cinema Technology Association. They have manufactured cinema screens for theaters in countries all over the world, including the United States, Mexico, Canada, Korea, Japan, Brazil, Indonesia, Singapore, Spain, Germany, France, New Zealand, Australia, Netherlands, Thailand, Scotland, China, Russia, and many more. To meet the challenge of creating extremely large screens, Severtson Corporation designed a robotic spray-arm application system to paint its high-performance optical coating in-house on screens as large as 67.75ft.x 150ft. (20.7m x 45.8m). It is currently the largest in-house cinema screen optical coating system in the world. Severtson Screens certifications and partners include Technicolor, MasterImage, Dolby, Volfoni, LightspeeD & DepthQ, and RealD (www.severtsonscreens.com/certifications).

Visit severtsonscreens.com, call 480-610-5155, or email sales@severtsonscreens.com for more information.

About Severtson Screens
Founded in 1986, San Tan Valley, Ariz.-based Severtson Screens is an award-winning global leader in revolutionary and quality projection screens in the home theater, pro AV, and cinema markets. From its unlikely origins in the family kitchen to today’s modern campus encompassing multiple production operations, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today… the industry standard for excellence and unsurpassed customer service worldwide.