Arts Alliance Media (AAM), the global leader in digital cinema software and support, has established a new reseller partnership with Norway’s SåBra AS, a leading cinema services and solutions provider, to become a direct point of contact for AAM’s Screenwriter and Lifeguard solutions.
With over 30 years of industry expertise, SåBra AS deliver comprehensive, high-quality services in sound, image, cinema, home cinema, conference, and PA systems, while partnering with top equipment manufacturers that facilitate exceptional cinematic performance.
Under a new reseller agreement with AAM, SåBra AS will now offer Norwegian exhibitors access to Screenwriter, the world’s leading Theatre Management System (TMS), as well as Lifeguard, a cloud-based Hardware Management System (HMS) that allows for comprehensive, circuit-wide device monitoring.
Additionally, SåBra AS has become the region’s first integrator to adopt AAM’s Lifeguard Pro, a specialised hardware management tool tailored for integrators and Network Operations Centres (NOCs). By connecting with exhibitors using Lifeguard, SåBra AS will gain enhanced alert visibility and reporting capabilities, optimising support processes and delivering stronger, more responsive client service.
“Our partnership with Arts Alliance Media marks an exciting step forward in supporting Norwegian cinemas with advanced, reliable technologies,” said Rune Lie, General Manager of SåBra AS. “By bringing powerful tools like Screenwriter and Lifeguard to the region, we are committed to elevating the operations of exhibitors across Norway.”
Reaching over 45,000 screens worldwide, Screenwriter supports exhibitors by scheduling content, monitoring screens and controlling playback from one central hub in their theatre, building efficiency in operational. While Lifeguard provides exhibitors with critical information to optimise devices, reduce the cost of operations, and resolve issues faster with precision.
Tonje Leirvik, Software Sales Manager at AAM, added, “SåBra AS’ deep industry expertise and commitment to quality make them an ideal partner to deliver our Screenwriter and Lifeguard solutions, ensuring that Norwegian exhibitors can achieve peak performance and deliver exceptional audience experiences.”
About Arts Alliance Media
Arts Alliance Media (AAM) is the global leader in digital cinema software and services, offering a wide range of solutions which help exhibitors to reduce costs, increase efficiency, and improve the cinematic experience for their customers.
AAM’s extensive portfolio, including Producer, Screenwriter, Screenlighter, Lifeguard, MX4D, and HeyLED, touches over 45,000 screens worldwide, while their network operations centre (NOC) supports several thousand screens.
AAM is part of the Rio-Tech Group, the world’s foremost cinema technologies provider.