Qube Wire and Scrabble Entertainment’s electronic delivery partnership has grown to cover 13 countries across the Middle East and parts of Africa. The collaboration between the two companies ensures the best technology and service for digital content delivery to the region.

Theatres in Kuwait are now fully connected electronically, and new remediation hubs have been added in Cairo, Beirut, and Baghdad. Beyond the Middle East, Qube and Scrabble have partnered for delivery in Ethiopia and Djibouti as well.

Together we support the delivery of all genres of theatrical content for the region — Hollywood, Independent, Indian, and Arabic films. In 2023, we delivered 948 different titles to a total of 67,680 bookings. 2024 is off to a strong start, pacing better than last year.

“Qube Wire has the most comprehensive, efficient, and cost-effective solution. We continue to grow our network where clients ask us to. If your content needs to get to theatres in the region, there is simply no other solution that makes sense.”, shares Nigel Dennis, SVP – Sales. Qube Cinema.

Elaborating on the strategy in the region, Pruthu R. Shah, CEO of Scrabble Entertainment DMCC said, “Our focus is on enabling client success. Our strategy reflects our commitment to providing technology-based solutions for ease of operations for Exhibitors, Producers, and Distributors. We strive to make content delivery seamless across geographies, countries, and regulatory bodies.”

The Qube Wire cloud delivery platform is well known globally for its market-leading ease of installation, operation, and support. Qube has enabled content delivery directly to theatres equipped with the WireTAP device, through either installed hardware or software within the theatre. This completely solves the logistical challenges of delivering hard drives.

The added delivery choice of Qube Wire’s WireLink is a convenient and secure way to deliver content to locations that are challenging to reach through existing physical, satellite, and electronic delivery methods. WireLink surmounts infrastructure and geographical challenges to deliver content securely. WireLink does not need specialized hardware at the theatre or downloading a third-party service to download the Digital Cinema Package.

The Qube Wire service is now available across 134 countries for movie content delivery. The territories where Qube Wire content delivery services are now available include major regions both developing and mature markets, from Southeast Asia to Africa to Europe and the Americas.

About Qube Wire
Qube Wire is a self-service, single-window system for global theatrical distribution. With a simple yet comprehensive user interface, distributors can manage their digital cinema assets, assign territorial rights for their content, and have their Digital Cinema Packages (DCPs) and keys (aka Key Delivery Messages or KDMs) delivered to movie theatres across the world. Theatres can manage their own digital cinema device details and access their Universal Inbox on the Qube Wire service as well.

To sign up for the Qube Wire service, visit www.qubewire.com.

About Qube Cinema
Qube Cinema (www.qubecinema.com) is a pioneer in crafting end-to-end digital cinema technology and solutions.

Drawing on decades of experience in the cinema business, Qube provides a seamless digital environment across the industry, from filmmakers and post-production facilities to exhibitors and audiences.

Qube’s products are used in every step of the filmmaking and exhibition process.

Qube Cinema’s portfolio of products are powerful, flexible, reliable, and cost-effective, and include Qube Wire, a service for global content distribution; Qube XP, fourth generation DCI compliant digital cinema servers; QubeMaster, a family of digital cinema mastering software solutions; iCount, a camera-based occupancy measurement solution; Slydes, a system that automatically creates just-in-time Digital Cinema Packages; Cheers, a web service for movie audiences that offers personalised greetings cards on the big screen; Justickets, a cloud-based SaaS ticketing solution; and Moviebuff, a website and mobile apps for accurate movie information. The Qube product line is well-established globally, with thousands of installations serving 135 countries across the world.

Qube’s service offerings are constantly evolving to cater to the needs of the global cinema business.

Qube has digital cinema operations in over 4,000 screens across India, masters over 1,800 movies each year across 6 locations in India, designs and delivers the most cost-efficient Premium Large Format screens under its EPIQ brand, and operates a patented advertising network for central control of advertising with local control of movie selection as the Qube Cinema Network (QCN).

About Scrabble Entertainment
Scrabble Entertainment DMCC (“Scrabble”) is a leading provider of end-to-end Digital Cinema Solution and Content services across Middle East and Africa. Established in 2007, Scrabble was the first Digital Cinema Deployment Entity doing DCI Complaint rollout in Middle East under a VPF program.