Marcus Theatres, a division of The Marcus Corporation (NYSE:MCS), celebrates National Popcorn Day on Friday, Jan. 19, with $5 off any size popcorn and a chance to win FREE popcorn for one year for current and new Marcus Magical Movie Rewards (MMR) members. The popular snack is over 4,000 years old and has an interesting history in the U.S. – it’s been a breakfast food, grew in popularity during the Great Depression and WWII, and even endured a short ban in theatres in 1949 for being too messy!1 However, nothing can stop moviegoers from combining their love of popcorn and the BIG SCREEN, with 92% of Americans telling National Today, the official website that keeps track of holidays and special moments on the cultural calendar, they love to eat the tasty snack.

“The smell, taste, and crunch of popcorn are synonymous with going to the movies,” said Mark Gramz, president of Marcus Theatres. “Not only was it the landslide favorite choice in national surveys, but it was Marcus Magical Movie Reward members’ favorite snack in both 2023 Blockbuster and Holiday surveys. “Popcorn is such a box office favorite that we wanted to make this year’s National Popcorn Day extra special and provide the best value so audiences can celebrate with whatever popcorn size their appetite desires. And for one lucky winner, the popcorn party will continue with free popcorn for a year from your local Marcus Theatre or Movie Tavern.”

MMR members who have already purchased and brought their 2024 Ultimate Popcorn Tub will receive one FREE refill, and members without the tub will receive $5 off popcorn purchases in cinemas and movie taverns on Jan. 19. Moviegoers who aren’t members can sign up for free on-site at the theatre and receive either discount. Both groups will be entered to win free. For official contest rules, visit MarcusTheatres.com/PopcornSweeps.

About the Marcus Magical Movie Rewards Loyalty Program
Since its inception in 2014, the Marcus Magical Movie Rewards loyalty membership program has been free to join. MMR members receive one point for every dollar spent and earn a $5 reward for every 100 points accumulated. Members also benefit from exclusive offers and personalized weekly emails with notifications of upcoming movies, exclusive MMR early screenings and showings, offers deals, and sweepstakes.

About Marcus Theatres
Marcus Theatres, a division of The Marcus Corporation, is the fourth largest theatre circuit in the United States and currently owns or operates 993 screens at 79 locations in 17 states under the Marcus Theatres, Movie Tavern by Marcus and BistroPlex brands. For more information, please visit www.marcustheatres.com and follow the company on Facebook and X (@Marcus_Theatres).

About The Marcus Corporation
Headquartered in Milwaukee, The Marcus Corporation is a leader in the lodging and entertainment industries, with significant company-owned real estate assets. In addition to its Marcus Theatres division, its lodging division, Marcus Hotels & Resorts, owns and/or manages 16 hotels, resorts, and other properties in eight states. For more information, please visit the company’s website at www.marcuscorp.com.