Marcus Theatres’ Loyalty Program Celebrates 10 Years and 6 Million Members With Free Popcorn

Marcus Theatres celebrates 10 years of Magical Movie Rewards with free popcorn on Marcus Value Tuesdays

Magical Movie Rewards Program Members Will Receive A Free Popcorn on Value Tuesdays

Milwaukee, Wisconsin ( May 22, 2024 ) -

Marcus Theatres, a division of The Marcus Corporation (NYSE:MCS), is celebrating its 10th year of the Magical Movie Rewards (MMR) loyalty program, and its over 6 million members, by bringing back a popular treat on Marcus Value Tuesdays. Beginning May 28, MMR members will receive a free popcorn with admission on Tuesdays!

Since its inception in 2014, the MMR program has enhanced the premium moviegoing experience that Marcus Theatres’ associates provide, growing customer satisfaction and driving attendance and repeat business. While many moviegoers flock to the theatres in summer and during the winter holidays, MMR members are a constant throughout the year, making up nearly half of our attendance as they screen everything from movies to concerts and sports on the Big Screen. They also take advantage of film series passports for additional savings and attend special events, like the “Inside Out 2” Funko Family Event on June 15, more regularly than non-members.

“Marcus Magical Movie Rewards members have been a key to our continued success,” said Mark Gramz, president of Marcus Theatres. “They’re excited for this year’s summer blockbuster season, which is exhilarating and has something for everyone, ranging from must-see family movies to long-awaited sequels. As moviegoers grab family and friends and head to theatres, we’re excited to make their time with us even more enjoyable by offering MMR members a free popcorn on Value Tuesdays.”

This summer’s lineup includes “Inside Out 2”, “Horizon: An American Saga” – Chapter 1 and Chapter 2, “Transformers One”, “Deadpool & Wolverine”, “Bad Boys: Ride or Die”, “Beetlejuice Beetlejuice”, “A Quiet Place: Day One”, “Furiosa: A Mad Max Saga”, “Despicable Me 4”, and “The Crow.”

MMR members receive 1 point for every $1 spent and earn a $5 reward for every 100 points accumulated. They are also the first to learn about special events and sweepstakes, and receive exclusive offers and weekly emails tailored to their interests.

As part of Marcus Theatres’ commitment to keeping moviegoing affordable, MMR members only pay a $6 admission fee and have their online convenience fees waived on Value Tuesdays. MMR members who visit four times per year have their online convenience fees waived for every visit, beginning on their fifth visit and continuing throughout the following year.

The Magical Movie Rewards program is free to all moviegoers and easy to join, using Marcus Theatres’ website, the app, or in the theatre. For more information or to join, go to To reserve your seat for Value Tuesday, visit the box office,, or the Marcus Theatres app (available for iOS and Android).

About Marcus Theatres
Marcus Theatres, a division of The Marcus Corporation, is the fourth-largest theatre circuit in the United States and currently owns or operates 993 screens at 79 locations in 17 states under the Marcus Theatres, Movie Tavern by Marcus and BistroPlex brands. For more information, please visit

About The Marcus Corporation
Headquartered in Milwaukee, The Marcus Corporation is a leader in the lodging and entertainment industries, with significant company-owned real estate assets. In addition to its Marcus Theatres division, its lodging division, Marcus Hotels & Resorts, owns and/or manages 16 hotels, resorts and other properties in eight states. For more information, please visit the company’s website at