CIELO, the global leader in cinema device monitoring and data analytics, along with one of the best-known names in the European Cinema Industry – Pathé, recognized for its long history of innovation, creativity and state-of-the-art solutions, announced today an agreement to deploy CIELO Cinema Enterprise solution for all their sites in the Netherlands. This agreement confirms the leadership position of both companies in the pursuit of innovation, efficiency, and great customer experience.
The agreement has been implemented by Unique X, Pathé’s long-time provider of the Rossetta Bridge Theater Management System (TMS). CIELO’s solution will act as a complement to Unique X’s platform. This will bolster Pathé’s operational efficiency as a whole, adding unique capabilities such as automated task assignment for equipment maintenance, shows interruptions prevention and smart system alerting to manage the theatres’ equipment proactively.
With the inception of CIELO Enterprise to its operations, Pathé’s approach to the use of technology and automation will be further enhanced and situate the cinema giant at the forefront of innovation within the industry.
In today’s highly demanding entertainment industry where customer experience and quality of service are the key differentiators, Pathé is, once again, taking the lead with its strategic partner Unique X. “It is exciting to see an existing RosettaBridge TMS customer expand their range of software services by adding the CIELO Enterprise product. We have been lucky enough to work with Pathé Netherlands for a number of years, for services such as BaseKey and RosettaNet. To remain involved in the ongoing drive for innovation and improvement of service provided by Pathé to their customers is a privilege,” said Mark Stephen, Sales Director of Unique X.
“We are thrilled to welcome Pathé to the CIELO community. A community of the most innovative and fast-growing Exhibitors in the market,” said Rafael Garzon, VP Customer Growth at CIELO. “We are looking forward to helping Pathé optimize its operations and increase customer experience so they can focus their talent and investments on building new services and expanding existing services for their customers.”
“From one central location in the Netherlands, the Pathé Operations Center (POC) manage all 246 screens for Pathé. We not only make sure content and playlists are available in time for every show, but also that the hardware in the booth is in peak condition so that every performance is the best we can offer. Cielo helps us to streamline our work and its alert notification system helps us to fix warnings before it becomes a problem and thus preventing black screens.”
CIELO Enterprise will be adding innovation around technician dispatch, software upgrade and customer feedback management that Pathé will be able to leverage with this agreement.
At the forefront of European cinema, Pathé is present in the various professions of production (France, United Kingdom), distribution (France, United Kingdom, Switzerland) and cinema exhibition (France, Netherlands , Switzerland, Belgium, Tunisia). In 2018, Pathé had a turnover of 872 million euros and employed, at the end of 2018, 4,142 people in five countries.
About Pathé NL
Pathé is the first and largest cinema brand in the Netherlands with 30 cinemas, 246 screens and 1,900 employees, including the Euroscoop locations acquired on 13 November 2019. This makes Pathé the market leader and offers the ultimate cinema experience for everyone. Thanks to the wide range of films, live streams of opera and sports, the latest techniques such as IMAX, 4DX, Dolby Cinema and ScreenX, and the organisation of business events, Pathé makes every day a special day.
About Unique X
Unique X is a brand for the future of digital cinema, providing intelligent autonomous solutions and content services.
Unique X operates in 70 countries globally. To date, more than 75 million GB of data has been transferred, and over 62 million advertising playlists have been delivered.
Solutions include RosettaBridge TMS, RosettaNet Estate Management System, Movie Transit (DCP Content Delivery Network), Basekey (KDM management), RosettaPOS (Point of Sale), RosettaLive (Event Streaming) and our pre-show products of Advertising Accord, Ad Transit and Smart Trailering.
CIELO is the Global Leader in Cinema device monitoring, data analytics and customer experience. CIELO’s leadership is rooted in its proven ROI; every $1 invested in the platform results in $10 saving and its global presence in over 50 countries.
CIELO has a total of 40,000 connected devices, 18,000 theater screens, and over 250M of requests and alerts managed daily.
Solutions Include CIELO Cinema, CIELO Command and CIELO Ad Reporting.