The award-winning NOVO Cinemas launches NOVO KIDZ – a unique new concept that will take children’s cinematic experience to a whole new level.

The newly launched NOVO KIDZ guarantees to engage and excite with screenings fully focused around the younger audience – with uniquely created furry ‘Friendly Monster’ seats, adjustable light and sound for the little ones and sweet treats for movie viewings like no other.

Celebrate special occasions with the all-inclusive monster themed events – give your little monsters a birthday to remember with the NOVO KIDZ private party package. For only AED99 per child you will have access to the all-new private party room – serving up a selection of delicious food, whilst guests enjoy music and party games before blowing out birthday candles to complete the celebration. Invitations are included within the package so your guests can be invited in style, along with a party host and a special message before the movie starts to make the birthday boy or girl feel extra special.

Novo Cinemas aim to provide a unique experience for cinema goers – as innovators within the market, the new NOVO KIDZ follows suit as an industry first designed to further engage customers for the best viewing experience possible.

Novo Cinemas CEO, Debbie Stanford-Kristiansen said ‘We’re delighted to be bringing such a unique and special concept to our youngest Novo audience. We wanted to go the extra mile and create something completely different whilst focusing on ensuring a truly emotional connection for our younger movie goers with the introduction of these fun friendly monster characters who also have their own names. We feel there has been a gap in the market and Novo brings the innovation and fun to fill it.’

Mini movie fanatics can expect to choose from an array of film favourites this summer – including “The Lion King”, “Angry Birds 2” and “Dora and the Lost City of Gold” with NOVO KIDZ adding an extra element of excitement and fun.

To book, email festival@novocinemas.com

About Novo Cinemas
Since 2014, Novo Cinemas has been a pioneering entertainment choice, offering visitors an unforgettable cinematic experience. Bringing more than movies to the big screen. Novo Cinemas is committed to providing every community a mix of bespoke entertainment options across a variety of viewing platforms including the indulgent 7-Star VIP theatres, action packed MX4D screens and IMAX. Bolstering the in-theatre entertainment are bespoke gourmet menus, with the latest trends in cinema snacks, from flavoured popcorn to sensational sushi – Novo have you covered. Novo Cinemas is one of the Middle East’s largest and most rapidly growing cinema exhibitors with 158 screens across the GCC, growing to over to 220 screens in more than 20 cinemas in four markets by 2019.