Strike Media has appointed Melissa Cogavin in a new position as a consultant. Melissa’s role will be to grow the footprint and profile of Strike Media and advise on event cinema campaigns. On top of this Cogavin will also work closely on the expansion and growth of social film app MyFilmClub for Wez Merchant, owner of both Strike Media and Under The Influence Of… – MyFilmClub’s parent company.
Melissa has recently stepped down from the Event Cinema Association as Managing Director to pursue new avenues including her own freelance projects. She spent 6 years founding and building the international trade body to promote and support the event cinema industry. Prior to that she was a consultant in the emerging Alternative Content industry and included amongst her client base the Royal Opera House, RealD, and CinemaLive. Her background in theatrical distribution at Disney and later at Paramount Pictures as Director of Film Operations gives her a thorough and deep understanding of the film industry.
Melissa will support MD and founder of Strike Media Ltd Wez Merchant and joins Keir Waller, Molly Goring, Victoria Naumova and Zoe Osborne.
MD and Founder Wez Merchant said: “Our event cinema business has grown substantially over the past few years and this has in no small part been down to Melissa’s amazing work in creating the ECA, her introductions and recommendations through that; Melissa’s contacts, writing skills and expertise in this specialist area will add another dimension to Strike Media. Her connections and insights will also be valuable to MyFilmClub as we move into our next stage of development – seeking new avenues of industry awareness, support and consumer retention and funding.”
Merchant added, “Melissa’s involvement with Strike Media also complements our work with the Cineplace account, whose commitment to event cinema is shaping and nurturing this growth area.”
Melissa Cogavin said: “Wez and I have worked together on various ECA events so it seemed a natural next step to be working on Strike Media and MyFilmClub projects, and it’s fantastic to be working with such great people at the cutting edge of the industry. I am very excited to be involved in MyFilmClub, an excellent consumer tool that has enormous potential to grow the business for the whole industry.”
Wez and Melissa will all be attending CineEurope in Barcelona from June 11-14.
About Strike Media
Strike Media began life in 2009 under the stewardship of Wez Merchant, who started his PR career way back in 2002 working on Aqualung’s ‘Strange and Beautiful’ (the tune in that VW ad). Since its inception Strike has worked with all manner of clients PR’ing, marketing and promoting over 300 film, DVD, brand, fashion, book and music campaigns on & offline whilst Wez himself has worked on over 600 campaigns during his career. strike-media.com
MyFilmClub is the UK’s first FREE film app, with inbuilt social integration and has recently upgraded and re launched with a newer, sleeker and cleaner interface. Amongst its services, the app allows users to create clubs, watch trailers, find and book cinema tickets and the most impressive of all, chat to other film fans via the Clubs area. And it’s this ‘social’ element which really makes the app unique. Download the MyFilmClub app FREE on iTunes and Google Play
Cineplace is a window into the world of event cinema for exhibitors and distributors by providing a central destination for all available event cinema content. Underpinned by data the site is designed to inform, connect and evolve the event cinema industry. https://www.cineplace.co.uk/