MediaMation, Inc. (MMI) Works With B&B To Enhance Movie Experiences In Liberty, MO

Liberty Cinema 12 is now home to the third B&B MX4D® Motion EFX Theatre

(August 8, 2018) – B&B Theatres have opened another MX4D theatre system, bringing the theatre chain’s total to three.

“We are excited to expand our partnership with MediaMation. MX4D allows us to continue to provide the latest in high-end entertainment for our communities.” says Brock Bagby, Executive Vice President of B&B Theatres. With the town of over 60,000 being just 15 miles away from the Kansas City metropolitan area, Liberty’s MMI’s MX4D system will be an exciting draw for all audiences.

The theatre was opened in B&B’s Flagship location with a red carpet event. Over 250 guests from studios like Paramount, Fox, Disney and Annapura gathered to drink cocktails, tour the theatres, and network. The MX4D theatre was a highlight of the evening utilizing Mad Max: Fury Road to demonstrate the in-theatre effects and motion.

MediaMation’s MX4D Motion EFX Theatres began wowing B&B audiences in Shawnee and Lee’s Summit, Kansas in mid 2017. By the end of last year, the special effects and motion seat theatres shattered attendance records. “It was an honor to be in the presence of such great attendees,” stated Heather Blair, Head of Cinema Sales for MMI. “We are proud to provide our MX4D system in their flagship theatre” she added.

B&B Theatres is a fourth generation, family-owned and operated leader in exhibition. Since opening its first movie house in Salisbury, Missouri over 90 years ago, the company has grown to 50 locations and over 400 screens across the United States, with theatres in Arkansas, Arizona, Kansas, Florida, Missouri, Mississippi, Nebraska, Oklahoma and Texas. B&B is the seventh largest theatre chain in America, with theatres featuring leading edge amenities and technology, including Marquee Suites®, IMAX®, PLF GRAND SCREEN® and MX4D Motion EFX Seating®. For press inquiries, contact: Brock Bagby, VP of Programing and Business Development, B&B Theatres, 816-407- 7469

For over 25 years, MediaMation, Inc. has provided innovative technological solutions to the Cinema and Themed Entertainment market and has expanded to the ESports industry in 2017. MediaMation is an interactive technology company and a worldwide, leading supplier and manufacturer of patented technology for 4D/5D Motion EFX theaters and seats, including its MX4D Motion EFX technology, with over 300 installations worldwide. MediaMation also designs and implements turnkey creative solutions for complex shows, rides, exhibits, fountain shows, etc. for theme parks, zoos, aquariums, museums, cinemas and FECs.

For more information, visit, follow @MediaMationMX4D on Twitter or MediaMation, Inc. on LinkedIn. For press inquiries, contact Brian Szaks, MediaMation,Inc.

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