Lumma, a cutting-edge immersive technology company for the entertainment industry, joined the leading network of industry professionals at the International Cinema Technology Association‘s Los Angeles Seminar Series to present its growing immersive cinema formats: Magnify 8 and 4D E-Motion.
Present in over 17 countries, both innovative offerings attract moviegoers, provide a quick ROI on investments for exhibitors, and enhance the overall theater experience.
The LASS 2026, held January 12 – 14 at the Universal Hilton, was a resounding success. The annual seminar brought together cinema technology professionals from around the world to engage in discussions about the latest trends and innovations in the industry.
Lumma, a Sustaining Member of ICTA, participated in the member presentation slot alongside industry leaders such as Christie Digital, Digital Light Sources, GDC Technologies, and Barco. This collaboration highlighted Lumma’s commitment to advancing cinema technology and fostering innovation within the industry.
Lumma´s acknowledgement was led by Sebastian Gaspari, 4D E-Motion synchronizer, who works together with Hollywood studios to release the most highly anticipated movies.
During his LASS presentation, Gaspari detailed how Lumma’s award-winning 4D E-Motion technology has gained widespread recognition for its excellence in synchronization, providing audiences with a truly immersive cinematic experience. Gaspari is responsible for the creative development of this artistic process in adding motion and amazing special effects perfectly synchronized with the on screen action ensuring that each film resonates with audiences on a deeper level.
About Lumma 4D E-Motion
Lumma is a company dedicated to developing cutting-edge technologies for the entertainment industry with 19 years of experience in creating immersive multi-sensory attractions for theme parks and museums, and 10 years dedicated to the cinema industry.
Its award-winning 4D E-Motion technology, featuring motion seats and special effects, has expanded to multiple territories, transporting audiences to new dimensions. Viewers can feel wind, water, vibrations, scent, and air shots, among other effects, perfectly synchronized with the on-screen action.
Its latest innovation, Magnify 8, is a game-changing solution that offers exhibitors the opportunity to introduce a completely new format with minimal investment. Featuring multiple vibration points within the seat, seamlessly combined to feel the power of the movies moving through the body. This system is highly versatile and compatible with any type of seat —regular or recliner, new or existing— enabling rapid, scalable rollout.