A new generation of multiplexes will be opened in December by KARO, one of Russia’s leading cinema chains, each located in ADG Group’s “Meeting Place” neighbourhood centers. During the New Year holidays guests of the neighbourhood centers “Meeting place” will be able to visit “KARO 4 Vysota”, “KARO 4 Neva”, “KARO 5 Mars”, “KARO 5 Rassvet”. The number within each name indicates the number of cinema halls for every multiplex.
Cinema opening schedule:
- KARO 4 Neva 3 – 0.12.2021
- KARO 5 Rassvet – 30.12.2021
- KARO 5 Mars – 30.12.2021
- KARO 4 Vysota – 30.12.2021
- KARO 6 Budapest – January 2022
- KARO 10 Sophia – January 2022
Details about cinema opening schedule: https://welcome.karofilm.ru/
Each KARO venue presents state of the art, high concept cinemas complete with ultra-modern projection and sound technologies, full recliner seating, automated ticketing systems and “u-choose” food and beverage areas, including healthy snacks for kids. A diverse repertoire of multiplexes will suit both fans of blockbusters and family titles, as well as fans of niche cinema – the KARO.Art project will offer experimental, classical and cult films in the original language with subtitles.
Discounts for students and pensioners are available in all of the company’s cinemas and the KARO Family program offers special prices for a family audience. Also, the KARONA loyalty program provides patrons with a number of advantages and gifts from the network.
The option of booking an entire cinema hall is also available in the new venues. It allows ordering a movie from the library and arranging a private screening. The “Hall Keys” service will be available right after the new year’s holidays.
Paul Heth, Executive Chairman and CEO of the KARO Group said: “The Russian movie market is number one in Europe and month after month is breaking pre-pandemic box-office records, which means that moviegoers really value the opportunity to watch releases on the big screen. To make this experience even more enjoyable, we are opening even more venues that meet all the standards of a new generation of cinemas”.
Olga Zinyakova, president of the KARO cinema chain added: “Most importantly, the new cinemas offer premium services at affordable prices. We are very responsible in terms of safety of our guests, and therefore most of the processes in the cinema are automated. Both movie tickets and concessions can be purchased online. In the near future, our guests will enjoy 10 family titles, four comedies, sports drama, adventures, festivals and retrospectives of world classics”.
Managing partner of ADG group Grigory Pechersky stated: “Leisure is the central element of the Mesto Vstrechi (Meeting Place) neighborhood center concept, and I am very glad that today cinemas are finally being added to the list of all the entertainment offerings we already have. I am sure that during the upcoming New Year holidays local residents will definitely not be bored, because now everyone can find something they like within walking distance from home: a creative master class or quiz, shopping at the charity fair, start doing sports in a modern fitness club, have a family lunch in one of the restaurants or organize a family visit to the KARO cinema to watch a long-awaited premiere – we are very proud that together with our partner we can give guests the most vivid impressions!”
The KARO cinema chain which was founded in 1997, has set a new standard for the theatrical exhibition industry in Russia. Today KARO is one of the leading, and most technologically advanced cinema chains in the country with 33 modern cinemas and 266 screens in Moscow, the Moscow region, Saint Petersburg, Novosibirsk, Yekaterinburg, Samara, Kazan, Kaliningrad, Tyumen and Surgut, KARO operates five of Russia’s top ten highest grossing cinemas to include the number one and number two cinemas, KARO Sky 17 at AviaPark and KARO Vegas 22. Karo is currently in the middle of one of the global cinema sectors largest expansion efforts with 15 new venues slated for opening by the end of 2022.
About ADG group
In 2015 ADG group launched the reconstruction project of more than 30 old Moscow cinemas in densely populated districts into neighborhood centers – brand-new class of commercial real estate. Project’s mission is to revive historical attraction points and to drive new quality of life for 2,5 million Muscovites by providing leisure and entertainment opportunities such as multiplex cinemas and food-halls as well as high-quality daily commodities. The concept of each neighborhood center is focused on regular needs of local communities and people living nearby. The potential of the project is expanding by means of digital infrastructure that allows to broaden the audience and use omnichannel approach both for sales and communications.
ADG group has twice won prestigious CRE Awards in the category “Best small shopping center”: in 2020 with the neighborhood center “Mesto Vstrechi Angara” (Angara meeting place) and in 2021 with the neighborhood center “Mesto Vstrechi Budapest”. Moreover, in 2020 ADG group was named the “Developer of the year” by Global RLI Awards, and in 2021 the company won GREEAt award for the “Best small new shopping center”.