Ferco Seating Redefines Luxury in Premium Large Format Screens With Their Newly Launched Recliner Seat at Aurum Theatre, The Exchange TRX

Ferco Seating - Aurum Theatre, The Exchange TRX
Kuala Lumpur, Malaysia ( June 11, 2024 ) -

Ferco Seating, a leader in premium cinema seating, announces a groundbreaking collaboration with Aurum Theatre, The Exchange TRX. This flagship location pushes boundaries in the cinema experience, featuring the first IMAX and ScreenX theatres equipped with Ferco’s innovative reclining seats.

These reclining seats boast a twin-seat configuration with a customised design, offering unparalleled comfort and luxury for couples or close companions. The design seamlessly integrates into both IMAX and ScreenX auditorium, without compromising the captivating experience thanks to Ferco’s signature Zero Gravity technology. This ingenious feature allows reclining while maintaining optimal viewing angles for both standard and panoramic ScreenX formats.

“We’re incredibly excited to partner with Aurum Theatre on this ground-breaking project,” says Tim Barr, CEO of Ferco Seating. “Together, we’ve pushed the boundaries of cinema seating, and the response has been phenomenal. While we’re always humbled to be at the forefront of innovation, we believe this is a major step forward for creating truly unforgettable movie experiences for everyone.”

“We are excited to offer our patrons with the largest ultra luxurious entertainment experience in Southeast Asia at Aurum Theatre, with our the first of its kind IMAX with Laser and ScreenX halls equipped with fully reclinable seats and F&B options for movie-enthusiasts to enjoy. In partnership with Ferco’s innovative seating, we are committed to providing movie-goers with future-ready entertainment experiences whenever they step into our cinemas,” said Ms. Koh Mei Lee, Chief Executive Officer, Golden Screen Cinemas.

Ferco Seating invites cinema operators and industry professionals to visit Booth 315 at CineEurope and discover the latest innovations in premium seating solutions. Learn how Ferco can help elevate your audience’s experience and stay ahead of the curve.

About Ferco Seating
Ferco Seating is a world-renowned designer and manufacturer of premium cinema seating solutions. With a focus on innovation, comfort, and style, Ferco offers a wide range of seating options to cater to the diverse needs of the cinema industry. From luxury recliners to space-saving seating solutions, Ferco is committed to providing exceptional experiences for both cinema operators and moviegoers alike.