First film “Two Sleepy People” releases theatrically on November 14
Creator Camp, the digitally native media company and global creator collective empowering the next generation of filmmakers, and Attend Theatrical Marketplace, today announced a partnership to theatrically release three films from Camp Studios, the production and distribution arm of Creator Camp. The partnership will kick off with the theatrical release of “Two Sleepy People,” opening nationwide on November 14th.
Directed by Baron Ryan (5M followers, 14M monthly views) and co-written by popular creator Caroline Grossman, who also co-stars in “Two Sleepy People,” is a modern romantic comedy that follows two distant co-workers who, every night, find themselves married, but every morning they’re strangers. The film, and Creator Camp’s model, aims to bridge digital-native storytelling and cultural relevance with the timeless appeal of cinema.
Creator Camp has curated a network of 300 filmmakers and storytellers who collectively generate more than 3 billion annual views across digital platforms. Through projects like “Two Sleepy People,” the collective is building a bridge between online storytelling and the big screen — bringing a new generation of creators and fans back to theaters.
“Two Sleepy People” first premiered during Creator Camp’s flagship event in Austin, where more than 1,000 attendees from across the U.S. generated $150,000 in ticket sales, which led to the four-city theatrical tour with sold-out shows in Seattle, LA, SF, and New York. The tour screenings have shown the power of that connection with “Two Sleepy People,” averaging $10,429 per screen during its four-city premiere tour, driven largely by social and creator-led promotion.
The partnership with Attend Theatrical Marketplace reinforces both companies’ shared mission to modernize film distribution. Attend is under development to be a secure, online, transparent, data-driven, democratic distribution marketplace connecting filmmakers directly with movie theaters. Led by former top NATO executives Jackie Brenneman, John Fithian and Patrick Corcoran, and supported by more than 90 directors, filmmakers and producers, Attend will harness the power of advanced data and AI to connect with audiences and maximize the impact of each booking in the most cost-effective manner.
Max Reisinger, CEO of Creator Camp said, “Today’s filmmakers grew up online and they understand their audiences because they engage with them constantly, which has allowed them to build massive, loyal communities. That direct connection solves a huge challenge in theatrical distribution. Instead of relying on outdated models that guess who will show up, our creators can bring fans to theaters they’ve already cultivated online, turning digital engagement into real-world box office success.”
CEO of Attend, Jackie Brenneman added, “Movie theaters are vital places for community. When the movies are there, so are audiences. In partnership with the innovative approach of Creator Camp, we can build on the enthusiastic followers of filmmakers online, connect them directly to theaters, and with Attend create demand-driven theatrical releases.”
“Two Sleepy People” opens in 20 theatrical markets on November 14, with more to come based on audience demographics and demand. Tickets are available online. Audiences can request bookings or get tickets for the premiere tour at www.twosleepypeople.com.
About The Fithian Group and Attend
The Fithian Group, LLC is led by passionate believers in the power of the movie theater experience, with over 60 years in combined experience in the theatrical market.
John Fithian, Founding Partner, was President & CEO, the National Association of Theatre Owners for 23 years. Prior to that he was a Lobbyist/Partner at Patton Boggs. Jackie Brenneman, Founding Partner, and President & CEO of Attend, was President of the Cinema Foundation and EVP & GC of the National Association of Theatre Owners. Before NATO she was an Associate at Foley & Lardner LLP. Patrick Corcoran, Founding Partner, was VP and Chief Communications Officer, Director of Media and Research & California Operations Chief, Writer and Editor at the National Association of Theater Owners (24 years). He was also the Theater Editor of New Times Los Angeles and L.A. Reader.
Attend Theatrical Marketplace, Inc. is a secure, online, transparent, data-driven, democratic distribution marketplace. Attend harnesses the power of advanced data and AI to connect movies with audiences and maximize the impact of each booking in the most cost-effective manner. Attend has the public support of more than 90 renowned filmmakers and producers. www.the-fithian-group.com/attend