Coming Attractions Theatres Celebrates 10-Year Partnership With Tapos, Empowering Ongoing Innovation

Tapos celebrates 10 years of powering ticketing and POS for Northwest exhibitor Coming Attractions Theatres.
NASHVILLE, TENNESSEE ( May 21, 2025 ) -

Tapos, the cinema software solution for ticketing, point of sale (PoS), CRM, and analytics, is proud to celebrate its decade-long partnership with Northwest cinema operator, Coming Attractions Theatres.

Over the past 10 years, the collaboration has helped Coming Attractions Theatres modernize operations, innovate customer experiences, and remain resilient.

Coming Attractions Vice President and CTO, James Sandberg, credited Tapos with being a catalyst for positive change, even during challenging times. “Tapos has pushed us to grow in ways we wouldn’t have pursued alone,” he said. “They’ve encouraged us to step out of our comfort zone.”

The relationship began at a pivotal time. “We were both evolving when we started working together, and we’ve grown in step ever since,” said James. “It’s a partnership where we say ‘jump,’ and they ask, ‘how high?’ That kind of responsiveness is rare.”

From updating their website experience to integrating advanced point of sale systems and customer communication tools, Tapos has played a central role in helping Coming Attractions streamline operations and improve back-end efficiency and front-end experiences. This includes:

  • Real-time integrations with TMS systems that reduce power and maintenance costs
  • Simplified staff training via intuitive user interfaces
  • Expanded use of CRM tools to enhance targeted marketing

    • Against a backdrop of unpredictable trading conditions and audience behavior, James emphasized the need for tech partners who can evolve in real time. “Tapos isn’t just a software provider. They’re a strategic ally. As we continue to double down on our core offering: Delivering a great time at the movies, they’re helping us make good on that promise.”

    With AI and scheduling optimization on the horizon, and innovations in marketing and operational planning becoming more critical, Coming Attractions is leaning on Tapos more than ever to help cut through the noise and elevate the moviegoing experience.

    “Ten years in, it’s still a dynamic relationship,” said James. “I’m excited to see where it’s going to take us next.”

    About Tapos
    Tapos is the complete cinema software solution, combining ticketing, POS, CRM, and analytics in a single system. For cinema operators who want to improve their profitability, Tapos helps them simplify the day-to-day while unlocking future growth. Tapos combines the expertise accrued during 100+ years in the cinema industry with the fast-paced energy of a global tech company. Driven by the belief that cinema is a force for good, Tapos is committed to developing solutions that genuinely help cinemas – and the people who work for them.