CJ 4DPLEX, the world’s leading producer of premium cinema formats and immersive theater experiences, and Kinepolis Group, one of Europe’s largest cinema chains, today announced a themed auditorium takeover with Sony Pictures to celebrate the release of “Spider-Man: Brand New Day”. Moviegoers will get to experience the highly anticipated film in fully transformed 270-degree panoramic ScreenX auditoriums across seven locations in the United States, Belgium, France, the Netherlands, Spain, and Canada.

This activation represents a significant milestone for Kinepolis, marking the company’s first themed rollout with the premium 270-degree ScreenX format at this scale spanning both Europe and North America.

The themed takeovers are designed to draw guests into the world of Spider-Man. ScreenX auditoriums are fully reimagined to feature custom-branded scenes and visuals, themed chair covers, commemorative photo moments, and additional immersive touches throughout each venue. With ScreenX, the image extends onto the side walls of the theatre, so visuals flow seamlessly, placing the audience right at the heart of the action.

Sony Pictures’ “Spider-Man: Brand New Day” was “Shot for ScreenX” and marks the first time CJ 4DPLEX collaborated with the filmmakers from on-set production through theatrical exhibition, providing them with a new creative canvas. Designed specifically for ScreenX, the experience is an authentic extension of the filmmakers’ vision that further brings fans into the world of Spider-Man, surrounding audiences in ways uniquely possible in ScreenX auditoriums.

The activation coincides with the movie release date making these seven locations the definitive way for fans to experience the highly anticipated film this summer.

Participating Locations:

• Kinepolis Brussels, Belgium
• Kinepolis with RealD 3D Antwerp, Belgium
• Kinepolis Nancy, France
• Kinepolis Utrecht, the Netherlands
• Kinepolis Madrid, Spain
• Landmark Cinemas – Calgary Country Hills, Canada
• MJR Marketplace Cinema, Sterling Heights, USA

“ScreenX has become an essential part of how audiences experience premium theatrical releases, and these exclusive theater takeovers with Kinepolis and Sony Pictures build on that momentum,” said Don Savant, Chief Business and Marketing Officer, CJ 4DPLEX. “Sony Pictures’ “Spider-Man: Brand New Day” was Shot for ScreenX, making ScreenX an integral part of the filmmaking process – not simply the exhibition experience. This campaign represents the future direction of the format, bringing filmmakers, studios, exhibitors, and audiences together through a truly differentiated cinematic experience. We are proud to collaborate with Kinepolis and Sony Pictures to showcase what the next generation of premium cinema can be.”

“With “Spider-Man: Brand New Day,” the experience begins long before the auditorium doors,” Eric Meyniel, Chief Box Office and Marketing Officer, Kinepolis Group. “Our ScreenX auditoriums in Antwerp, Brussels, Utrecht, Nancy and Madrid, as well as across our US and Canadian circuits, have been fully transformed into immersive Spider-Man environments, so the immersion starts well before guests even reach the entrance of the screen. This film was shot with ScreenX cameras from the very start and conceived to be experienced in ScreenX, making it the definitive way to see one of the most anticipated titles of the summer. At Kinepolis, the guest experience always comes first, and our ambition is to create memorable moments that go beyond the film itself. We are grateful to CJ 4DPLEX and Sony Pictures for their support in making this a true destination event for our guests on both sides of the Atlantic.”

“We are excited to extend our relationship with CJ 4DPLEX and collaborate with Kinepolis on this unforgettable activation,” said Steven O’Dell, President, International Marketing & Distribution, Sony Pictures Entertainment. “Sony Pictures Entertainment is extremely proud to showcase “Spider-Man: Brand New Day “in ScreenX to fans around the world.”

“We are thrilled to be collaborating with CJ 4DPLEX, Kinepolis and Sony Pictures Entertainment to bring this incredible activation for “Spider-Man: Brand New Day” in Antwerp in 3D by combining our immersive RealD 3D experience with ScreenX.” said Karina Neill, MD & VP Sales EMEA for RealD.

Through this collaboration with Sony Pictures, Kinepolis and CJ 4DPLEX continues to push the boundaries of the moviegoing experience, crafting visits designed to leave a lasting impression on moviegoers of every age.

Tickets for Sony Pictures’ “Spider-Man: Brand New Day” are available now on exhibitor websites.

About Sony Pictures’ “Spider-Man: Brand New Day”:
It’s a BRAND NEW DAY for Peter Parker. Fighting crime full-time as Spider-Man in a world that doesn’t remember him — and the pressure of seeing his old friends move on without him — sparks a change in Peter he may not have the power to control. But that transformation might also be the only thing that can stop a shocking new threat to the city and those he loves — a powerful villain no one can even see. The world may have forgotten Peter Parker, but he hasn’t forgotten them.

Directed by Destin Daniel Cretton. Written by Chris McKenna & Erik Sommers. Based on the MARVEL Comic Book by Stan Lee and Steve Ditko. Produced by Kevin Feige, p.g.a., Amy Pascal, p.g.a., Avi Arad, and Rachel O’Connor, p.g.a. Executive Producers are Louis D’Esposito and David Cain. The film stars Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando and Mark Ruffalo.

About CJ 4DPLEX
CJ 4DPLEX is a proud subsidiary of CJ Group, Korea’s leading lifestyle and culture company. Headquartered in Sangam, Seoul, we design and develop immersive cinema technologies that inspire audiences worldwide. Guided by creativity, technology, and cultural vision, we are committed to redefining the future of cinema starting right here in Korea.

CJ 4DPLEX is redefining the moviegoing experience across many countries worldwide, working with the world’s top exhibitors to deliver ScreenX, 4DX and Ultra 4DX to audiences everywhere. From the United States to Europe, Asia, and the Middle East, our global presence keeps growing driven by our mission to make immersive storytelling the standard in cinema. Innovation drives us to connect people beyond language and borders through shared experiences.

About ScreenX
ScreenX is the world’s first multi-projection cinema technology, delivering a 270-degree panoramic viewing experience that extends select scenes beyond the main screen and onto the auditorium walls. By surrounding audiences with exclusive imagery created or specially formatted for ScreenX, the technology enhances immersion while preserving the filmmaker’s creative vision.

About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Tokyo-based Sony Group Corporation. SPE’s global operations encompass motion picture production, acquisition, and distribution; television production, acquisition, and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. Sony Pictures Television operates dozens of wholly-owned or joint-venture production companies around the world. SPE’s Motion Picture Group production organizations include Columbia Pictures, Screen Gems, TriStar Pictures, 3000 Pictures, Sony Pictures Animation, Stage 6 Films, AFFIRM Films, Sony Pictures International Productions, and Sony Pictures Classics. For additional information, visit http://www.sonypictures.com/corp/divisions.html

About RealD Inc.
RealD is a world leading visual experience company. RealD pioneered digital 3D cinema and today has the world’s largest 3D cinema platform with more than 22,000 installed screens in 72 countries. As the world’s premier visual technology innovator, RealD designs, sells, and licenses cutting-edge technologies that enable premium viewing experiences in the theater. For more information, please visit our website at www.reald.com

About Kinepolis
Kinepolis Group NV was formed in 1997 as a result of the merger of two family-run cinema groups and was listed on the stock exchange in 1998. Kinepolis offers an innovative cinema concept which serves as a pioneering model within the industry. In addition to its cinema business, the Group is also active in film distribution, event organization, screen publicity and property management.

Kinepolis Group NV operates 63 cinemas in Europe, spread across Belgium, the Netherlands, France, Spain, Luxembourg, Switzerland and Poland. The Group also runs 35 cinemas in Canada and 24 in the United States.

In total, Kinepolis Group currently operates 122 cinemas worldwide, with a total of 1,314 screens and more than 220,000 seats. Kinepolis’ employees are all committed to giving millions of visitors an unforgettable movie experience. More information on www.kinepolis.com/corporate.