The partnership will see expansion of the innovative cinema formats across Latin America with new exhibitors and new markets
CJ 4DPLEX (www.cj4dx.com), the world’s leading cinema technology company, announced today a new partnership agreement with GDC Technology, where the two companies will work to identify new opportunities for ScreenX and 4DX to expand the companies’ exhibition network across Latin America. This alliance will bring a realistic innovative movie-going experience like no other to a much broader audience in Latin and Central America.
ScreenX is the world’s first multi-projection theatre technology that offers a 270-degree panoramic movie watching experience. ScreenX allows the audience to go beyond the frame of the traditional movie screen, utilizing a proprietary system to expand the center screen image to the side walls, surrounding audiences with imagery and providing a sense of being inside the movie.
GDC Technology offers a one-stop shop for digital cinema solutions for the global cinema industry, specializing in Cinema Automation systems and media servers. Today, one in every three cinema screens in the world, from art houses to multi-screen complexes, count on GDC solutions to enable new cinematic possibilities and experiences. GDC is widely recognized for its first-to-market solutions to automate cinema workflow and improve operation efficiency. At CinemaCon 2019, GDC also presented the world’s first highest frame-rate 3D cinema solution with Academy Award-winning director, Ang Lee, for 3D playback in 4K 240fps format. GDC is the recipient of the prestigious “Catalyst Award for Best New Technology of CinemaCon” winning in 2016, 2017, 2018 and 2019.
4DX’s advanced theater technology enhances the on-screen visuals of action-packed blockbusters, transcending the traditional cinema experience through special effects including motion-synchronized seats, wind, fog, rain, lightning, snow, bubble, vibration, and scents. The result is one of the most innovative cinema formats in the industry, drawing fans into the action on the big screen.
“We are thrilled to be expanding our relationship with GDC for this new opportunity to expand across Latin America,” said JongRyul Kim, CEO of CJ 4DPLEX. “We entered the Latin American market in 2011, expanding into Mexico, Chile, the Caribbean and the Dominican Republic, and with GDC, we look forward to expanding our presence further in sharing our next-generation technologies 4DX, ScreenX, and our latest 4DX with ScreenX, to a new and wider audience.”
“Developing new technologies for the cinema industry is unique in that it requires constant communications with exhibitors, distributors and the creative community. Our award-winning Cinema Automation and SR-series media servers were developed from our 20-year knowledge of digital cinema and constantly working with our industry partners, such as CJ 4DPLEX,” said Dr. Man-Nang Chong, founder, chairman and CEO of GDC Technology Limited. “This partnership with CJ 4DPLEX to offer 4DX and ScreenX in Latin and Central America will provide exhibitors award-winning technologies from two leading companies and keep them ahead of today’s and tomorrow’s digital cinema world.”
GDC Technology Limited (GDC) is a leading digital cinema solutions provider. GDC develops, manufactures and sells media servers, content storage systems, theatre management systems and network operations center software for the global cinema industry. GDC is a licensee of the DTS:X object-based immersive sound technology from DTS, Inc. for the development of its media servers. In addition, GDC also provides a suite of digital cinema products and services, including integrated projection systems, 3D products, projector lamps and silver screens. GDC Digital Cinema Network Limited, a GDC subsidiary, manages VPFs for over 6,300 theatre screens and with more than 650 studios or motion picture distributors worldwide.
About CJ 4DPLEX
CJ 4DPLEX is a leading, next-generation cinema technology company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company has created innovative film technologies for theaters worldwide that include ‘4DX’, ‘ScreenX’ and ‘4DX with ScreenX’ for consumers to experience films in ways that were never before possible.
4DX provides moviegoers with an advanced, multi-sensory experience, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. Each 4DX auditorium incorporates motion-based seating synchronized with more than 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video. More than 660 Hollywood and local titles have been screened in 4DX. To date, more than 77,400 4DX seats operate in 664 auditoriums, spanning 65 countries.
ScreenX is the world’s first multi-projection theater technology used within a theatre setting, marking it as the most visually advanced theater experience of CJ 4DPLEX. ScreenX allows moviegoers to go beyond the frame of the movie screen by utilizing a proprietary system that expands images of feature films and pre-show advertising to the left and right walls of the theatre, creating a surrounding, panoramic, 270-degree viewing experience. To date, ScreenX has been installed in 235 screens around the world in 20 countries.