Cinionic continues its international expansion with Miraj Cinemas, elevates moviegoing experience for audiences across India
Kortrijk, Belgium (May 15, 2019) – Cinionic announces a significant expansion in its relationship with one of India’s fastest growing theater chains, Miraj Cinemas, to continue delivering an unparalleled moviegoing experience for audiences across the country. Through this partnership, Cinionic will upgrade Miraj’s fleet of theaters with its premium solutions and award-winning portfolio of Barco Smart and Flagship Laser projectors.
Cinionic will bring Barco projectors to 60 screens across 20 Miraj Cinemas’ Multiplexes, including its Miraj Maximum, the largest movie theater screen in Delhi. The new cinema solutions provided support Miraj Cinemas to continue to provide exceptional projection quality, bright, clear images, and an incredible sense of immersion.
“Cinionic is committed to bringing innovative solutions and business models for exhibitors worldwide. The extension of this relationship expands our footprint in India and builds upon our momentum to deliver the best experience to moviegoers around the globe,” said Wim Buyens, CEO of Cinionic.
The movie theater industry in India is growing thanks to a varied consumer profile, increased exposure in tier two and three cities and growing momentum in the multiplex industry.
“Presently, we have more than 70 projectors from Barco and as we continue to expand, we are committed to add 50-70 screens to our theaters year on year with Cinionic. As we grow, we need a partner that can grow with us and one that we can trust to offer the best solution to our customers,” said Amit Sharma, Managing Director of Miraj Cinemas. “Our relationship with Cinionic and Barco has been a long one and we immensely value our partnership. We are confident to strengthen this partnership further and elevate the Wow
experience for the moviegoers every time and everywhere.”
The growth with Miraj Cinemas together with E-City Digital and Qube Cinemas continues Cinionic’s international expansion and an industry trend for laser projection. With more than half of the world’s movie theaters illuminated by Cinionic and over 85,000 Barco projectors installed globally, the company leads the industry in cinema projection technology.
Founded in 2018 as a cinema joint venture between Barco, CGS, and ALPD, Cinionic unites global leaders committed to creating a new visual standard and moving the cinema industry forward. Cinionic’s enhanced services and technology solutions provide compelling cinema experiences for today, future-proofed for tomorrow. The company’s world-class technology portfolio includes award-winning laser projectors, HDR, integrated media servers, and premium cinema experiences, among other innovations.
With more than 85,000 projectors installed globally, Cinionic is trusted by more than 200 exhibitors to help capture audiences at multiple touchpoints in their cinema journey and keep them coming back for more. Today, more than half of the world’s movie theaters are illuminated by Cinionic.
Cinionic has offices in Belgium, United States, Hong Kong, and Mexico. Visit www.cinionic.com and follow us on Twitter, LinkedIn, Facebook or YouTube for more information.
About Miraj Cinemas
Miraj Cinemas the multiplex business arm of India’s leading business conglomerate Miraj group is the fifth largest brand in the movie exhibition industry with over 100 screens. Among its key business such as printing and packaging, FMCG, pipes and fittings, real estate among others, the Miraj group also entered movie exhibition business with the setting up of ‘Miraj Cinemas’. The Mumbai-headquartered multiplex chain has today registered its presence at 40 locations across, 26 cities and 14 states of the country. Over the period, Miraj Cinemas has been able to increase its fan following amongst the movie connoisseurs with state-of-theart sound quality, interiors and amenities and customer service. Miraj Cinema’s prima facie objective is the customer satisfaction with customer centricity at its core. Inclusion of local taste, preference and custom are the cornerstones of its trajectory without compromising on the ambience, comfort and world class technology. The company boasts of a fair share of industry recognition in a short span of time. Miraj Cinemas was awarded as ET business Icon 2019 for emerging Cinema Chain. More recently, the multiplex chain has added ET Now awards in 3 categories for Best Picture Quality -Gurugram, Best Sound Quality Gurugram and Fastest growing Cinemas chain.